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A remote CPG brand is looking for a Sales Development & Retail Expansion Representative to drive outreach to small retailers and develop B2B sales. This role offers independent work to shape early sales strategies without a set playbook. The ideal candidate should have 3-5 years of experience in sales development, possess excellent English communication skills, and be comfortable with phone-based sales conversations. Compensation includes base salary plus commissions based on sales performance.
Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.
We’re hiring a Sales Development & Retail Expansion Representative to support a fast-growing, founder-led CPG brand that is ready to diversify beyond a single dominant sales channel.
This role is ideal for a hands-on SDR/BDR-type seller who can operate independently, test multiple sales motions, and help shape the early sales process. You’ll focus on Faire marketplace outreach, small retail expansion, and B2B sales while working closely with the founder to identify what gains traction and double down where momentum exists.
There is no rigid playbook yet—this role requires comfort with ambiguity, experimentation, and execution.
Drive outbound sales outreach to small independent retailers (1–5 locations) with baking or specialty food aisles
Develop and run B2B sales efforts targeting bakeries, cafes, and foodservice buyers
Execute Faire marketplace outreach as an initial, low-friction retail expansion channel
Support early-stage outreach to larger retail accounts once traction is demonstrated
Build and manage a simple, effective sales pipeline from scratch
Test multiple sales initiatives in parallel and reallocate focus based on results
Collaborate with the founder to define early sales strategy and priorities
Work with lightweight, evolving sales assets and iterate quickly
Track outreach, conversations, and outcomes to inform next steps
Conduct phone-based prospecting and sales conversations with retail buyers and decision-makers
CRM or pipeline tracking tools (HubSpot, Airtable, Notion, or similar)
Email and basic outreach tools
Google Workspace (Docs, Sheets)
Slack or similar communication tools
AI tools for sales productivity (Claude, ChatGPT, or similar)
3–5 years of freelancing experience
3–5+ years of experience in sales development, outbound sales, or B2B sales
Excellent written and verbal English communication (C1 or C2 level preferred)
Demonstrated comfort conducting live, phone-based sales conversations with U.S. retail buyers
Experience selling to retailers, small businesses, or food/CPG-related buyers preferred
Comfortable working without a polished sales playbook
Proven ability to build processes while executing
Self-directed, organized, and comfortable owning outcomes
Able to prioritize, test, and adapt quickly based on results
Experience working with founder-led or early-stage brands is a strong plus
OTE-based model with 30–40% commission component
Base + commission structure calibrated to region and experience
Commission may be structured on total sales or net sales growth vs. the benchmark
Monday to Friday, full overlap required. Work an 8-hour day within 7:00 AM–6:00 PM Mountain Time, with flexibility on exact hours within this window.