Marketing Specialist – Home Improvement & Renovation

Bullpen Talent; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A staffing and recruiting firm in Mexico seeks a Mid-Senior Marketing Specialist to enhance brand awareness in the home improvement sector. This role entails managing marketing campaigns, creating engaging content, and optimizing digital channels. Ideal candidates have over 3 years of experience in marketing, strong analytical skills, and proficiency in digital tools like Google Analytics. The position is full-time and offers a competitive salary, with opportunities for growth in a collaborative remote environment.

Servicios

Competitive salary based on experience

Opportunities for growth

Creative and collaborative culture

Formación

• 3+ years of experience in marketing within relevant industries.
• Strong understanding of digital marketing channels.
• Excellent written and visual communication skills.

Responsabilidades

• Plan and execute marketing campaigns across channels.
• Develop content strategies showcasing renovation projects.
• Manage the company's social media presence.

Conocimientos

Digital marketing channels

Content creation and management

Analytical skills

Social media management

Project management

Herramientas

Google Analytics

Meta Business Suite

CRM tools (e.g., HubSpot)

Descripción del empleo

Join to apply for the Marketing Specialist role at Bullpen Talent. Our client is seeking a Marketing Specialist to support growth and brand awareness in the home improvement and renovation industry.

Key Responsibilities

• Plan and execute marketing campaigns across digital and traditional channels.
• Develop content strategies focused on showcasing renovation projects, craftsmanship, and design inspiration.
• Manage the company's social media presence, including creating engaging posts, reels, and community interaction.
• Support website updates, landing pages, and SEO optimization for service‑based lead generation.
• Coordinate with design and operations teams to gather testimonials, before‑and‑after visuals, and project stories.
• Oversee email campaigns, newsletters, and promotional materials.
• Track marketing performance metrics, report on ROI, and recommend data‑driven improvements.
• Assist with local marketing efforts such as partnerships, events, or collaborations within the home services sector.

Must‑Have

• 3+ years of experience in marketing, within home improvement, construction, or real estate services (mandatory).
• Strong understanding of digital marketing channels (social, email, SEO, PPC).
• Proven ability to create and manage content calendars and campaigns.
• Excellent written and visual communication skills.
• Analytical mindset with experience using tools like Google Analytics, Meta Business Suite, or similar.
• Strong project management and organizational skills.

Nice‑to‑Have

• Experience with CRM or automation tools (e.g., HubSpot, ActiveCampaign).
• Knowledge of graphic design or basic video editing for social media content.
• Familiarity with local SEO and lead generation for service‑based businesses.
• Experience collaborating with design, sales, or project management teams.

Why Join?

• Competitive Compensation & Growth
• Competitive salary based on experience.
• Opportunities to grow within a dynamic and expanding company.
• Impactful work in a creative industry.
• Be part of a team transforming homes and enhancing living spaces.
• Collaborative & flexible environment.
• Supportive, creative culture where ideas are valued.
• Remote role for LATAM‑based professionals.

Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Staffing and Recruiting