Marketing Specialist - Demand Generation & Lead Generation

Bravada; A distancia; MXN 40,000 - 50,000; Jornada completa

Descripción de la vacante

A dynamic marketing solutions company based in Mexico is seeking a Marketing Specialist focused on Demand & Lead Generation. This role involves executing demand generation campaigns aimed at driving sales conversations and optimizing outreach efforts. The ideal candidate will have over 2 years of experience in demand generation and strong communication skills. Proficiency in English is required, and experience with CRM tools like HubSpot is preferred. This is a hands-on position that offers clear ownership of pipeline creation and revenue impact.

Formación

• 2+ years experience in demand generation, lead generation, or growth marketing.
• Demonstrated success generating qualified leads or meetings.
• Strong written communication and messaging skills.
• Comfort executing outbound outreach and handling objections.
• Ability to work independently and manage performance against goals.
• High proficiency in English required.

Responsabilidades

• Build and execute demand generation campaigns to drive qualified sales conversations.
• Run targeted outbound efforts via email, LinkedIn, and light calling.
• Develop and manage outreach sequences and follow‑up workflows.
• Identify, research, and prioritize ideal customer profiles.
• Track and optimize performance across outreach channels.
• Maintain clean lead data and reporting within CRM.
• Partner closely with sales to refine messaging and conversion.
• Develop content that provides a clear and concise value proposition and tells the company's story.

Conocimientos

Demand generation

Lead generation

Growth marketing

Written communication

Outbound outreach

CRM tools

Herramientas

HubSpot

Descripción del empleo

Marketing Specialist – Demand Generation & Lead Generation

At Bravada, we help fast-growing U.S. companies scale their customer service and sales support without the headaches of hiring, training, or managing large teams. Our highly trained bilingual agents act as a seamless extension of our clients—handling inbound and outbound communication, lead qualification, scheduling, CRM updates, and follow-ups. We deliver consistent, responsive service across phone, email, and chat so businesses can focus on growth.

Joining Bravada means working with a team that moves fast, thinks creatively, and loves building systems that make companies more efficient. You'll collaborate with smart people, help solve real business problems, and see the direct impact of your work every day. It's a place where ideas are valued, results matter, and growth happens quickly.

We're hiring a Marketing Specialist focused on Demand & Lead Generation to help us consistently get in front of the right buyers and convert interest into qualified sales conversations.

This role sits at the intersection of marketing, growth, and revenue. You'll own outbound-led demand programs, prospect targeting, and warm lead generation that directly fuels our sales pipeline.

This is not a brand-only or content-only marketing role. It's a hands‑on execution role for someone who wants clear ownership over pipeline creation and revenue impact.

What You'll Do

• Build and execute demand generation campaigns to drive qualified sales conversations
• Run targeted outbound efforts via email, LinkedIn, and light calling
• Develop and manage outreach sequences and follow‑up workflows
• Identify, research, and prioritize ideal customer profiles
• Track and optimize performance across outreach channels
• Maintain clean lead data and reporting within CRM
• Partner closely with sales to refine messaging and conversion
• Develop content that provides a clear and concise value proposition and tells our story

What Success Looks Like

• Sales calendars stay consistently full with qualified meetings
• Strong show rates driven by effective follow‑up
• Outbound activity creates warm inbound momentum
• Clear, measurable impact on pipeline and revenue, increasing conversion rates
• Consistent daily execution and ownership of results

What You Bring

• 2+ years experience in demand generation, lead generation, or growth marketing
• Demonstrated success generating qualified leads or meetings
• Strong written communication and messaging skills
• Comfort executing outbound outreach and handling objections
• Experience with HubSpot or similar CRM tools
• Ability to work independently and manage performance against goals
• High Proficiency in English required

Apply by emailing ******