Marketing Operations Specialist /Data Management - Puebla Office Hybrid

Ellucian Company L.P.; San Andrés Cholula; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global education technology leader is seeking a Marketing Data Operations Specialist. This position involves ensuring data integrity across systems like Salesforce and Marketo, maintaining lead conversion processes, and supporting webinar operations. Ideal candidates have 2+ years in Marketing Operations and familiarity with data hygiene best practices. The role offers comprehensive health coverage and a flexible working environment.

Servicios

Comprehensive health coverage

Christmas bonus 30 days

Saving fund

Monthly food coupon

15 workdays vacation

Thrive Flex Program

5 charitable days

Diversity and inclusion programs

Parental leave

Employee referral bonuses

Tuition Reimbursement Assistance

Professional development opportunities

Formación

• 2+ years of experience in Marketing Operations or similar role.
• Hands-on experience with Salesforce CRM and Marketo.
• Familiarity with webinar platforms like ON24.

Responsabilidades

• Maintain lead conversion processes and data accuracy.
• Perform contact hygiene tasks including deduplication.
• Monitor MQL status hygiene for funnel reporting.
• Troubleshoot sync errors between Marketo and Salesforce.

Conocimientos

Marketing Operations

Data Management

Salesforce CRM

Marketo

Data Hygiene Best Practices

Herramientas

Salesforce

Marketo

ON24

Descripción del empleo

About Ellucian

Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.

Values Rooted in Purpose

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

About the Opportunity

We are seeking a Marketing Data Operations Specialist to ensure the integrity, accuracy, and compliance of our marketing and sales data across systems like Salesforce, Marketo, and ON24. This role is critical for maintaining clean data, optimizing lead management processes, and supporting webinar operations. You will collaborate with Marketing Operations and Demand Generation teams to ensure seamless data flow and reporting accuracy.

Where you will make an impact

• Maintain lead conversion processes and ensure accurate mapping to contacts/accounts.
• Perform contact hygiene tasks, including deduplication and record merging.
• Monitor and enforce MQL status hygiene for accurate funnel reporting.
• Update job titles using company websites or enrichment tools like ZoomInfo.
• Delete outdated records in compliance with data retention policies.
• Troubleshoot and resolve sync errors between Marketo and Salesforce.
• Set up, edit, and manage webinars in ON24.
• Ensure accurate data synchronization between ON24 and Salesforce for attendee and engagement data.

What you will bring

• 2+ years of experience in Marketing Operations, Data Management, or similar role.
• Hands-on experience with Salesforce CRM and Marketo (or similar marketing automation platform).
• Familiarity with ON24 or other webinar platforms.
• Strong understanding of data hygiene best practices, deduplication, and enrichment processes.
• Ability to troubleshoot sync errors and maintain system integrations.
• Comfortable working US business hours regardless of location.
• Detail-oriented with strong organizational and problem-solving skills.

What makes #Ellucianlife

• Comprehensive health coverage: family major medical expenses, dental and life insurance.
• Christmas bonus 30 days
• Saving fund
• Monthly food coupon
• 15 workdays vacation
• Thrive Flex Program that allows you to contribute towards your health, financial or learning interests
• 5 charitable days to support the community that supports us
• Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Pride and Go Green to name a few.
• Parental leave
• Employee referral bonuses to encourage the addition of great new people to the team
• We foster a learning culture with:
• • Tuition Reimbursement Assistance
  • Professional development opportunities

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