Marketing Manager Beauty Care Profesional Brands

Henkel; Guadalajara; Presencial; MXN 558,000 - 932,000; Jornada completa

Descripción de la vacante

Join Henkel as an e-Commerce strategist where you'll implement global strategies and collaborate with stakeholders to drive business growth. Utilize your marketing management skills to analyze data, optimize online performance, and develop business plans. Be part of a diverse team that values unique perspectives and experiences.

Formación

• Understanding of marketing management and digital markets.
• Knowledge of online advertising and negotiation skills.
• Proactive and assertive communication skills.

Responsabilidades

• Implement global e-Commerce strategy and align with stakeholders.
• Analyze market and consumer data for strategic initiatives.
• Develop and execute Joint Business Plans with key accounts.

Conocimientos

Marketing management

Customer service

Digital markets

Online advertising

Negotiation skills

Revenue analytics

Proactivity

Assertive communication

Descripción del empleo

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

Your Role

• Implement global e-Commerce strategy, including product/assortment, price, promotion, and media, considering local specifics.
• Align strategy implementation with all relevant stakeholders (global e-Commerce; local Sales and Marketing).
• Set up business models with pure players, including annual contract and terms negotiation.
• Consult and develop omnichannel retailers / ROPO.
• Develop touchpoint strategies to improve consumer KPIs and provide marketing consultation.
• Analyze market and consumer data to identify insights and leverage these for strategic and tactical e-Commerce initiatives. Support building e-Commerce expertise within Henkel to exploit new online potentials.
• Understand and leverage the site capabilities and functionalities of pure-play customers to optimize activation plans.
• Develop and maintain tracking reports for EPOS, e-Commerce concentration, market shares, key financial metrics, competitor activity, etc.
• Produce and update monthly forecasts of volume and spend by SKU for all pure-play accounts.
• Develop and execute Joint Business Plans (JBP) with key accounts to achieve business growth and internal stretch targets.
• Coach and develop direct reports.
• Monitor and optimize DAP for pure players through assortment, promotion, and media optimization.
• Adapt brand strategies to local markets (tropicalization).
• Manage budgets effectively.
• Contribute to brand strategy development.

Your Skills

• Understanding of marketing management, customer service, and digital markets.
• Knowledge of online advertising, online retail user experience, revenue analytics, and negotiation skills.
• Proactivity and assertive communication skills.

At Henkel, we value a diverse range of backgrounds, perspectives, and life experiences. We believe the uniqueness of our employees is our strength. Join our team and bring your uniqueness to us! We welcome applications from all genders, origins, cultures, religions, sexual orientations, disabilities, and generations.