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Marketing Automation & CRM Team Lead

The Keenfolks

Ciudad de México

Presencial

MXN 1,339,000 - 1,607,000

Jornada completa

Hace 2 días

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Descripción de la vacante

An innovative AI marketing agency in Mexico City is searching for a Marketing Automation & CRM Team Lead to spearhead their marketing technology practice. This key leadership role involves managing client relationships, developing sophisticated automation strategies, and leading a specialized team. The ideal candidate will have substantial experience in marketing automation, a client-facing background, and strong leadership skills. This position offers a chance to work with cutting-edge technologies and make a significant impact in the marketing field.

Servicios

Cutting-edge technology exposure

Innovative work environment

Opportunities for professional development

Formación

7+ years of hands-on marketing automation and CRM management experience.
2+ years in a team lead or senior leadership role.
Proven track record managing multiple client accounts.

Responsabilidades

Lead and manage a portfolio of LATAM and international MarTech clients.
Design and implement end-to-end marketing automation strategies.
Present performance reports and strategic recommendations to C-level stakeholders.

Conocimientos

Marketing automation expertise

Client relationship management

Team leadership

Data-driven analysis

Strategic thinking

Bilingual fluency

Educación

Master’s degree or advanced training in Marketing or related field

Herramientas

Salesforce

HubSpot

Marketo

ActiveCampaign

Tableau

Power BI

We are a fast-growing AI marketing agency with operations in Barcelona and Mexico City, helping brands harness the power of artificial intelligence to transform their marketing strategies. We work with innovative clients across industries, implementing cutting‑edge MarTech solutions and AI‑powered marketing automation.

The Role

We're seeking an exceptional Marketing Automation & CRM Team Lead to drive our marketing technology practice and lead a team of automation specialists. This is a strategic leadership role that combines hands‑on MarTech expertise with team management, client relationship ownership, and business development.

You’ll be responsible for leading LATAM and international client accounts, designing sophisticated automation strategies, and building our marketing automation capabilities as we scale. This role requires someone who can seamlessly bridge marketing, technology, and data teams while managing both clients and internal team members.

What You’ll Own

Lead and manage a portfolio of LATAM and international MarTech clients across multiple industries
Serve as primary strategic advisor for marketing automation and CRM initiatives
Act as the bridge between marketing, technology, and data teams to ensure seamless execution
Present performance reports, strategic recommendations, and optimization roadmaps to C‑level stakeholders
Drive client satisfaction, retention, and account growth
Design, implement, and optimize end‑to‑end marketing automation strategies for diverse client portfolios
Configure, manage, and optimize marketing automation platforms (Salesforce, Eloqua, HubSpot, Marketo, Pardot, ActiveCampaign, etc.)
Lead the planning, execution, and analysis of sophisticated multichannel campaigns
Build advanced audience segmentation models and personalized customer journey maps
Design and maintain automated workflows supporting the entire customer lifecycle (lead nurturing, onboarding, retention, win‑back)
Integrate CRM systems with other marketing technologies and data sources
Ensure all automation strategies align with client business objectives and KPIs
Lead, mentor, and develop a team of marketing automation specialists
Establish best practices, standards, and processes for the marketing automation practice
Manage team workload, priorities, and project assignments
Conduct performance reviews, provide feedback, and support career development
Foster a culture of continuous learning and innovation
Recruit and onboard new team members as the practice grows

Business Development & Innovation

Craft marketing automation and MarTech proposals for new business opportunities
Participate in new business pitches and client presentations
Identify upsell and cross‑sell opportunities within existing accounts
Evaluate and adopt emerging MarTech and AI platforms to enhance client capabilities
Stay ahead of industry trends, best cubes of practice, and competitive landscape
Develop thought leadership content and case studies showcasing successful implementations

What We're Looking For

Required Experience & Skills

7+ years of hands‑on marketing automation and CRM management experience
2+ years in a team lead, manager, or senior leadership role
Client‑facing experience: Proven track record managing multiple client accounts, especially in agency or consultancy environments
Platform expertise: Deep knowledge of major marketing automation platforms (Salesfoerce, HubSpot, Marketo, Pardot, ActiveCampaign, Salesforce Marketing Cloud, or similar)
CRM mastery: Strong experience with CRM systems (Salesforce, Eloqua, HubSpot CRM, Dynamics, etc.)
Technical skills: Comfortable with APIs, integrations, data management, and working with technical teams
Data‑driven: Strong analytical skills with ability to derive insights from campaign data and automation metrics
Bilingual fluency: Excellent written and spoken English and Spanish (you’ll present to international clients)
Team leadership: Experience managing, mentoring, and developing team members
Strategic thinking: Ability to align automation strategies with broader business goals and marketing objectives

Preferred 大发快三和值 Qualifications

Experience with AI‑powered marketing tools and platforms (n8n, Make, LLMs, etc.)
Background in demand generation, lead nurturing, or B2B marketing
Certifications in marketing automation platforms (HubSpot, Oracle, Salesforce)
Experience working with diverse industries (fintech, e‑commerce, SaaS, B2B, etc.)
Knowledge of customer data platforms (CDPs) and data integration tools
Familiarity with SQL, HTML/CSS, or basic coding for email and landing page customization.
Familiarity with data models, data management (Supabase), and webhooks or http requests.
المعدنية with attribution modeling and marketing analytics
Master’s degree or advanced training in Marketing, Marketing Automation, or related field

Personal Attributes

Strategic leader who can think big Concierge while managing tactical execution
Excellent communicator able to present complex technical concepts to both technical and non‑technical audiences
Client‑focused with strong relationship‑building skills and service mentality
Natural mentor who enjoys developing talent and building high‑performing teams
Problem solver who thrives on finding creative solutions to complex marketing challenges
Organized and detail‑oriented with strong project management capabilities
Proactive and entrepreneurial - comfortable in fast‑paced, evolving environments
Curious and tech‑savvy with genuine passion for marketing technology and AI
Results‑driven with track record of delivering measurable business impact