Marketing and PR Specialist for Event Production and Planning Company

The Main Event Cabo; Baja California Sur; Presencial; MXN 446,000 - 625,000; Jornada completa

Descripción de la vacante

A luxury event company in Baja California Sur is seeking a marketing professional with 2–4 years of experience to plan and execute marketing campaigns. The role involves social media management, content creation, and brand visibility strategies. The ideal candidate should possess a bachelor's degree in a related field and excellent communication skills. Familiarity with digital tools like Google Analytics and Canva is required. An attractive opportunity for a creative individual looking to thrive in a fast-paced environment.

Formación

• 2–4 years of marketing or social media experience.
• Proven content creation experience (video, photography, editing).
• Familiarity with digital advertising platforms and CRM tools.
• Intermediate to advanced English (preferred).

Responsabilidades

• Plan and execute marketing campaigns across digital and traditional channels.
• Develop and manage the social media strategy across platforms.
• Create, produce, and edit high-quality content including reels and videos.
• Engage with the community and share insights with leadership.
• Analyze performance metrics and prepare reports.

Conocimientos

Creative mindset with strong aesthetic judgment

Excellent writing, storytelling, and communication skills

Strong understanding of social media ecosystems and content trends

Analytical thinking and results orientation

Time management and multitasking abilities

Strong interpersonal and relationship-building skills

Highly organized, proactive, and adaptable

Educación

Bachelor’s degree in Marketing, Communications, PR, or related fields

Herramientas

Google Analytics

Meta Insights

Canva

Descripción del empleo

Key Responsibilities

Marketing, Social Media & Content Creation

• Plan and execute marketing campaigns across digital and traditional channels.


• Develop and manage the social media strategy across Instagram, Facebook, TikTok, and LinkedIn.


• Create, produce, and edit high-quality content including reels, videos, graphics, and brand storytelling pieces.


• Schedule and publish content aligned with the brand aesthetic and approved direction from the Director of Marketing & PR.


• Engage with the community and share valuable insights with leadership.


• Analyze performance metrics and prepare improvement-focused reports.


• Collaborate with sales, design, production, and the Director of Marketing & PR on integrated campaigns.


• Support and manage digital advertising campaigns.

Public Relations & Brand Visibility

• Build and maintain relationships with hotels, planners, venues, media, and key partners.


• Coordinate press features, brand collaborations, and participation in industry events.


• Draft press releases, brand statements, and media communications with prior alignment from the Director of Marketing & PR.


• Identify PR opportunities for leadership (interviews, features, panels).


• Coordinate with photographers, videographers, influencers, and content creators.


• Maintain media libraries and press kits.

Brand, Market, and Project Support

• Ensure brand consistency across all touchpoints following the guidelines set by the Director of Marketing & PR.


• Conduct market research, competitor analysis, and trend monitoring.
  
• Support creation of marketing decks, media kits, launch campaigns, and special projects.


• Coordinate external vendors, agencies, or partners when needed.


• Manage the marketing and PR budget efficiently.

Connecting

Required Competencies

• Creative mindset with strong aesthetic judgment.


• Excellent writing, storytelling, and communication skills.


• Strong understanding of social media ecosystems and content trends.


• Analytical thinking and results orientation.


• Time management and multitasking abilities.


• Strong interpersonal and relationship‑building skills.


• Highly organized, proactive, and adaptable.

Position Requirements

• Bachelor’s degree in Marketing, Communications, PR, or related fields.


• 2–4 years of marketing or social media experience.


• Proven content creation experience (video, photography, editing).


• Familiarity with digital advertising platforms and CRM tools.


• Basic design skills (Canva or similar).


• Experience with analytics tools (Google Analytics, Meta Insights).


• Intermediate to advanced English (preferred).

Ideal ProfileA digitally‑savvy, strategic, and creative professional who thrives in a fast‑paced event environment, understands luxury brand positioning, and aligns naturally with the leadership and vision of the Director of Marketing & PR.

-Requerimientos- Educación mínima: Educación superior - Licenciatura 4 años de experiencia Idiomas: Inglés Edad: entre 30 y 40 años Conocimientos: Resolución de problemas, Marketing, Planificación de proyectos, Publicidad, Redes sociales, Tecnología Palabras clave: mercadotecnia, marketing, mercadeo, especialista, produce, fabricacion, manufactoring, elaboracion, making, manufactura, produccion cuntplanificacion, planning, planeacion