Head of Marketing, Mexico

On; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global sports brand is seeking a Head of Marketing for the Mexico market. The role involves creating integrated marketing strategies, collaborating with cross-functional teams, and leading a local marketing team. Candidates should have over 8 years of experience in marketing, a strong grasp of the Mexican landscape, and fluency in English and Spanish. This position offers a unique opportunity to drive brand presence while ensuring consistent messaging across all channels.

Servicios

Supportive work environment

Personal self-care resources

Focus on growth and progress

Formación

• 8+ years experience in integrated marketing programs.
• Deep understanding of the Mexican marketing landscape.
• Experience in premium retail and consumer trends.

Responsabilidades

• Build and execute the marketing strategy for Mexico.
• Partner with teams to maximize marketing impact.
• Mentor the growing Mexico marketing team.

Conocimientos

Integrated marketing programs

Fluent in English and Spanish

Digital marketing

Commercial impact

Understanding of Mexican sportswear

Descripción del empleo

In short

The Head of Marketing - Mexico role will report to the Head of Marketing, LATAM. As a key member of the LATAM marketing team, you will own the marketing strategy for the Mexico market, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth. You will work cross-functionally to maximize marketing’s commercial impact, while ensuring the On brand shows up consistently and powerfully across all channels. This is a highly collaborative, strategic role that requires strong leadership, executional excellence, deep knowledge and experience across the marketing landscape in Mexico and a passion for delivering integrated consumer experiences.

Your mission

• Build and execute the fully integrated Mexico marketing strategy by vertical, aligning global brand campaigns with regional business needs and local market insights
• Partner cross-functionally with Lat Am Commercial/Sales, Merchandising, and DMS/DTC teams to adapt and execute marketing plans that maximize impact across the region
• Act as the primary voice for Mexico POV within global campaign teams, providing local insights, feedback, and localization needs, while supporting Lat Am-specific OKRs
• Collaborate with the Americas Integrated Campaigns team to ensure local needs are reflected and amplified in broader regional campaigns and appropriate budget and resource are dedicated to achieve OKR’s
• Support the adaptation and execution of regional “Always On” strategies, ensuring global brand campaigns drive lower-funnel and market-specific initiatives across Lat Am
• Execute the regional implementation of priority brand stories across Lat Am channels, supporting project strategy, stakeholder alignment, and budget management
• Identify regional gaps in plans, anticipate cross-functional needs, and proactively partner to build and implement solutions for Lat Am markets
• Lead, support, and mentor a growing Mexico Marketing team to achieve personal and professional goals
• Collaborate with the Sales, Happiness Delivery (Customer Service), Operations, Controlling and Finance teams to establish and follow a holistic approach in servicing and supporting retail partners, always keeping in mind the brand strategy and health of the overall business

Your story

• 8+ years of experience building and executing integrated, multi-channel marketing programs across digital, media, influencer partnerships, events, and retail environments, with a strong focus on premium environments and commercial impact
• Deep understanding of Mexican sportswear, lifestyle and fashion landscape including consumer journeys, segmentation, product lifecycles, and sales/retail channels within diverse communities
• You are based in Mexico City and are fluent in both English and Spanish, with the ability to connect authentically with our Latin American consumers and partners and communicate regularly with regional and global leadership teams
• Skilled at adapting global marketing strategies to local market needs, balancing creative innovation with business priorities
• Passionate about staying current on regional consumer trends, emerging marketing tactics, and cultural insights
• Clear and strategic communicator, capable of setting priorities, aligning stakeholders, retail and commercial partners, and delivering against deadlines in a fast-paced, matrixed environment
• Willingness to travel up to 25% to On’s global hubs and focus markets to support key launches, market activations, and cross-functional meetings and collaboration

Attributes Of a Successful Candidate

• Decision Quality: Makes good and timely decisions that keep the organization moving forward.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals
• Optimizes Work Processes: Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Balances Key Partners: Anticipates and balances the needs of multiple key partners
• Masters Complexity: Challenges prevailing assumptions and status quo. Makes sense of complex information to solve problems.
• Values Differences: Recognizes the values that different perspectives and cultures bring to an organization

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.