Head Of Brand

Loft; Xico; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading real estate technology company in Mexico seeks an experienced marketing professional to lead customer-led initiatives. This role involves developing strategies, managing a marketing team, and overseeing campaigns that attract customers and enhance brand perception. The ideal candidate has over 8 years of consumer marketing experience, understands brand frameworks, and is fluent in both English and Spanish. The company offers a competitive salary and various benefits including health insurance and learning opportunities.

Servicios

Competitive Base salary

Life and Health Insurance

Emotional Perks (Healthcare benefits)

Above Law benefits

Work tools

Constant learning and development

Formación

• 8 years work experience in Consumer Marketing (CPG, Tech).
• Experience using customer insights to inform strategic plans.
• Data driven mindset to demonstrate impact of brand initiatives.

Responsabilidades

• Lead the Brand Marketing team and develop strategies.
• Set the vision for brand across the company.
• Lead multi-channel marketing campaigns.
• Develop content and media strategies.
• Monitor and report brand health.

Conocimientos

Consumer Marketing experience

Understanding of brand elements

Communication skills

Fluency in English and Spanish

Educación

Bachelor's degree or equivalent

Descripción del empleo

About Us

Loft is a Brazilian company founded in

, we are reinventing the process of buying and selling real estate, taking advantage of technology to transform traditional and bureaucratic processes into support end to end for those looking to find their new home.

Driven by the great challenge of continuing to transform the real estate sector and with the aim of offering the best property buying and selling service, Loft arrives in Mexico to expand this revolution and improve the future of the industry.As part of the Loft Marketing team, we are seeking an experienced marketing professional to lead and own customer-led marketing initiatives and implement best-in-class cross channel media plans.

Serving as a bridge between our customers and the business, this individual will have the responsibility to drive online and offline marketing strategies to influence customer perceptions and help drive customer acquisition and retention.

Key Responsibilities

• Leading and developing the Brand Marketing team, putting processes, tools and discipline in place
• Setting the vision and strategy for brand across the company
• Leading multi-channel above-the-line campaigns that bring new customers in and build love for our brand
• Lead content strategy, to align assets are in line to brand differentiators (content meaning : blog, social media, digital assets, website)
• Lead media strategy and coordinate implementation via external agency
• Monitoring, tracking and reporting brand health across the company
• Communicating the value of brand internally, to get everyone across at Loft bought in
• Setting up processes to make sure our partners can navigate the brand (partners being : vendors, external agencies, B2B players).

Skills Knowledge and Expertise

• Bachelor's degree or equivalent
• 8 years work experience in Consumer Marketing (CPG, Tech)
• Experience using customer insights and behavioral data to deeply understand customer base and inform strategic plans
• Understanding of key brand elements and frameworks, along with brand measurement systems (Brand health tracker)
• Exceptional persuasive written, verbal, and presentation communication skills
• Fluency in English and Spanish
• Ambitious self-starter with ability to operate independently and thrive in fast-paced environment.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done
• Data driven mindset and ability to demonstrate the impact of brand initiatives on the business

Benefits

• Competitive Base salary
• Life and Health Insurance
• Emotional Perks (Healthcare benefits)
• Above Law benefits
• Work tools
• Constant learning and development

About Loft México

Loft es una empresa brasileña fundada en

, que está reinventando el proceso de compra y venta de bienes inmuebles, aprovechando la tecnología para transformar los procesos tradicionales y burocráticos en un acompañamiento de principio a fin para quien busca encontrar su nuevo hogar.

Impulsado por el gran reto de seguir transformando el sector inmobiliario y con el objetivo de ofrecer el mejor servicio de compra y venta de propiedades, Loft llega a México para expandir esta revolución y mejorar el futuro del ramo.