Digital Marketing Retail Media Manager

Colgate-Palmolive; Ciudad de México; Híbrido; MXN 1,273,000 - 1,638,000; Jornada completa

Descripción de la vacante

A global consumer products company seeks a Digital Marketing Retail Media Manager in Mexico City. The role focuses on leading retail media strategies, optimizing media investments, and collaborating with ecommerce teams to achieve business objectives. Candidates should have over 5 years of experience in digital marketing, particularly with major retailers. Strong communication and analytical skills are essential, along with expertise in retail media networks. The company promotes an inclusive environment and is committed to diversity.

Formación

• 5+ years of experience in digital marketing, preferably ecommerce or retail media.
• Experience managing campaigns with major retailers and marketplace platforms.
• Strong understanding of retail media networks and programmatic advertising.

Responsabilidades

• Lead strategy and execution of retail media communication across key retailers.
• Implement comprehensive retail media strategies for digital and omnichannel retailers.
• Collaborate with ecommerce and brand teams on retail media programs.

Conocimientos

Exceptional communication skills

Data-driven decision making

Negotiation & relationship building

Leadership and cross-functional collaboration

Problem solving & analytical skills

Integrated Marketing Communications knowledge

Business Strategies knowledge

Insights and analytics

Educación

Bachelor's degree in Marketing, Communication and similar fields

Herramientas

Retail media dashboards

Digital analytics

Attribution models

Data clean rooms

Descripción del empleo

No Relocation Assistance Offered

Job Number #170673 - Del.Miguel Hidalgo, Mexico City, Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Digital Marketing Retail Media Manager leads the strategy, planning, execution and optimization of retail media communication across key digital and omnichannel retailers. This role will oversee media investments, audience strategies, retailer partnerships, and performance optimizations to ensure best-in-class execution and strong business results.

Key Responsibilities

• Develop and implement comprehensive retail media strategies across major digital and omnichannel retailers (e.g. Amazon, Walmart, Mercado Libre)
• Partner with the ecommerce & brand teams to translate business objectives into retail media programs.
• Align marketing messages and brand positioning across touchpoints in an omnichannel environment and coordinate on content creation and optimization for performance campaigns & e-commerce.
• Lead annual and quarterly media planning processes, ensuring alignment with sales objectives & brand priorities.
• Design audience targeting strategies using first party, retailers, and third party data to maximize efficiency and ROI
• Oversee end-to-end campaign execution, including briefing, asset development, trafficking, optimization, and reporting.
• Manage strategic relationships with the retail media networks, digital platforms, agencies and technology partners.
• Negotiate and optimize media opportunities, pilots and joint business plans with retailers.
• Develop & evolve measurement frameworks KPIs, and dashboards to track campaign performance and impact on sales.
• Use data clean rooms, retail analytics, market trends, and competitive intelligence to inform strategic decisions.
• Embed retail media best practices across the extended commercial and marketing organizations to enhance digital transformation.

What we're looking for:

• Exceptional communication skills
• Data-driven decision making
• Negotiation & relationship building
• Leadership and cross-functional collaboration
• Problem solving & analytical skills
• Integrated Marketing Communications knowledge
• Business Strategies knowledge
• Insights and analytics

Requirements:

• Bachelor's degree in Marketing, Communication and similar fields
• +5 year of experience in digital marketing (plus, ecommerce or retail media)
• Experience managing campaigns with major retailers & marketplace platforms
• Strong understanding of retail media networks, programmatic advertising, e-commerce ecosystems
• Experience with measurement tools (e.g. retail media dashboards, digital analytics, attribution models, data clean rooms)
• English - Advanced

Travel Requirements

Expected percentage of travel: Up to 10%

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.

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