Digital Marketing - Account Manager

Neolytix; Xico; Presencial; MXN 896,000 - 1,256,000; Jornada completa

Descripción de la vacante

A healthcare consulting firm in Veracruz is seeking a skilled Digital Marketing - Principle to manage client accounts and lead digital marketing strategies. This role involves a strong project management component, ensuring successful delivery of marketing solutions while optimizing clients' online presence. Candidates should have extensive experience in SEO, content strategy, and client relationship management, with a preference for those who have a background in healthcare marketing. A collaborative mindset and a proactive approach are essential for success in this position.

Formación

• 7 to 10 years of experience in Digital Marketing.
• At least 2 years account management experience in Digital Marketing.
• Experience in Healthcare marketing is a plus.

Responsabilidades

• Manage a portfolio of existing clients and cross-sell digital marketing services.
• Build marketing proposals covering Website Design, SEO, Paid Campaigns.
• Track and report key performance metrics for client's accounts.

Conocimientos

Project management

SEO strategy

Content strategy

Paid media campaign management

KPI tracking

Website design

Creative marketing

Educación

MBA in Marketing or related field

Digital Marketing / SEO experience

Herramientas

Google Analytics

WordPress

HubSpot

Active Campaign

Descripción del empleo

Digital Marketing - Principle

Neolytix is looking for an Account management professional who is looking for an entrepreneurial style opportunity to grow the business and become a key part in the continued growth of the organization.

Should be experienced in managing small sized B2B clients in the Healthcare space.

Who you are :

• You can project manage delivery teams to deliver to the client project requirements
• You possess a robust understanding of SEO strategy, Competitive research and Search engine ranking factors.
• You are a savvy marketer and can wordsmith messaging for maximum impact
• You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
• Past Digital Marketing experience is a plus :
• You have setup and run paid media campaigns on Google for search and display
• You are familiar with setting up Campaigns on Social Media channels like YouTube Facebook, IG, Linkedin to aid in the conversion goals
• You are familiar with setting up KPI tracking and managing digital marketing performance
• You understand the role that content plays within a larger marketing strategy : help generate demand, capture new search traffic.
• You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation
• You are familiar with website design and Wordpress CMS.

You have built and designed websites.

• You understand lead funnels and have worked with Hubspot or Active Campaign in implementing automated funnel systems.
• You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)
• You are a doer - you roll up your sleeve and dig into delivering work yourself when needed
• You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform

What you will do :

• Manage a portfolio of existing clients, manage cross sell of digital marketing services
• Manage tasks with a team that supports you in your account performance
• Pursue a revenue and gross margin profitability goal
• Own & Manage delivery of projects under your accounts
• Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
• Build Buyer personas, define and own the content strategy for different lifecycle stages
• Own the Marketing Lead conversion goals for accounts assigned to you
• Client Servicing - Promptly respond and answer communication from clients
• Communicate and manage client satisfaction on the projects assigned to you
• Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
• Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help and guidance of SEO specialists.
• Bring thought leadership in building new strategies for meeting marketing goals
• Find and convert influencers to help promote the content the team creates
• Organize work with the team to help you achieve your goals in the most efficient manner
• Support special projects for cross sell, promotion and new service launch

Skills and Knowledge, you should possess :

• Marketing Strategy - Build and articulate a strategic and operational marketing plan
• Basic to Advanced level understanding of :
  • Google Ads - Campaign building, optimization and CPC management
  • Technical SEO - Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign URL builder
  • On Page SEO - KW, Meta Snippets, Schema's, Yoast or other WP plugins
  • Active Campaign / HubSpot for automating funnels using WordPress sites
  • Social media Marketing - Build Organic & Paid strategies for FB, IG, Linkedin, Pinterest based on TA and customer journey mapping
  • Influencer Marketing and Back Link Building
  • Website Design using WordPress.
• Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath / Yoast,
• Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Uber Suggest, Ahrefs, SEMRush etc.
• Excellent client servicing and presentation skills
• Analytical skills to drill down into a data and identify solutions and factors impacting performance
• Creative, Solution mindset - 'How it can be done' rather than 'This is what the problem is'.
• Able to work independently Proactive, flexible, and hardworking teammate
• 7 to 10 years of experience in Digital Marketing
• At least 2 years account management experience specifically in Digital Marketing in managing & growing clients
• Experience in Healthcare - selling to patients or to private practices is a plus
• MBA in Marketing or related field

Experience :

• digital Marketing / SEO : 4 years (required)
• Creative Website design : 4 years (required)

Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath / Yoast,