Digital Brand & Influencer Builder - 1M Follower Target - Mexico & Central Am.

Scalesource; México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic coaching agency is seeking a Brand Growth Lead to enhance its online presence. The candidate will produce engaging content, manage community interactions, and run targeted campaigns to expand the audience. This role involves creative execution and strategic planning to achieve significant growth across multiple platforms. Previously proven experience in audience building and social media management required. Flexible hours and remote work setup offered.

Servicios

Performance bonuses up to $20,000

Paid travel opportunities

AI tools budget

Formación

• Experience in building audiences across social media platforms.
• Knowledge of AI tools and content creation.
• Strong communication skills required.

Responsabilidades

• Grow the audience by producing original content across platforms.
• Engage with communities through feedback and interaction.
• Run influencer and UGC campaigns to boost visibility.

Conocimientos

Content creation

Social media engagement

Audience growth strategies

Podcast management

Herramientas

ChatGPT

Canva

SocialCat

Descripción del empleo

Location: Remote (Outside U.S.)
Schedule: Full-Time | Flexible Hours
Compensation: $1,500–$2,000/month base + up to $20,000 USD per year in Performance bonuses based on growth milestones
Travel: Paid travel 3-4x per year (U.S. or abroad)

Overview

We’re a fast-growing coaching and entrepreneurial training company led by Calvin Smith – Professional EOS Implementer. Our goal is to help business owners around the world implement life-changing systems to scale with clarity and confidence. Our brand is bold, direct, transparent — and a little irreverent. We speak real talk to real entrepreneurs. Our podcast is called Business is F’n Hard for a reason. We’re building something big. We’ve got funnel builders, content creators, sales closers, and tech wizards. Now we need you, the person who can amplify it all and grow our brand like wildfire.

Role: Brand Growth Lead

You\'re the heartbeat of our brand’s online presence — creating, posting, engaging, growing, and managing our digital voice across every major platform.

We’re not looking for a manager. We’re looking for a doer. Someone who wants to build something that millions of people see. You’ll be producing original content, engaging with our growing communities, booking podcast guests, pitching Calvin to speak, and launching creator collabs that blow up the brand.

What You’ll Do

Grow Our Audience

• Publish 20+ original posts per week (4 per weekday) across LinkedIn, TikTok, Instagram, YouTube Shorts, and more
• Use AI tools like ChatGPT, CapCut, Canva, etc., to move fast and keep quality high
• Repurpose content from across the team and make it work for our platforms

Engage Our Communities

• Manage and engage with our LinkedIn podcast page, Facebook groups, and client communities
• Reply to comments, DMs, shares, and audience feedback
• Keep the conversation going and the energy high

Build Our Influence

• Book 2+ top-quality podcast guests per month for Business Is F’n Hard
• Get a guest booking on +2 external shows per month
• Pitch with confidence and position us for visibility and impact

Run Campaigns

• Lead influencer, affiliate, and UGC campaigns using tools like SocialCat, Upfluence, or manual DM hustle
• Source creators, brief them, and manage content delivery
• Align campaigns with funnel and sales team goals

Keep It On Brand

• Regularly audit everything we put out — videos, captions, funnel pages, speaker decks
• Flag anything that’s off-brand and help team members improve quality, tone, or visuals
• Maintain evolving brand guidelines

What You Bring

• You’ve built a real audience before (or helped a founder/brand do it)
• You know what works on each platform and how to speak to creators, founders, and execs
• You love content but also love engagement and growth metrics
• You’re comfortable creating fast — AI tools, Canva, Vizard, ChatGPT — no excuses, just results
• You thrive when working with others — but own your lane

Your Targets (KPI Preview)

• 100K LinkedIn followers
• 1M total followers across all platforms
• 20+ high-quality posts per week
• 5 guest pitches per week
• 2 guest bookings per month (for us + for Calvin)
• 3+ influencer/UGC/affiliate campaigns per quarter
• 5%+ average engagement across key platforms

Bonus Points If You…

• Have pitched influencers, booked podcast guests, or ran UGC campaigns before
• Are comfortable jumping on camera or voice to connect with creators or record a reel
• Have worked with EOS, business coaches, or SaaS founders
• Can create memes AND manage analytics dashboards

• Must have a professional remote work setup and reliable internet.
• Strong Zoom presence and communication required - English (C1/C2).
• As part of the recruitment process, candidates will be asked to submit an introduction video.

• Bonus opportunities up to $20,000 USD per year
• Paid travel to the U.S and abroad
• "Get things Done" budget for AI tools and exploring new ideas
• Substantial growth and promotion within our portfolio of companies