Creative Director

Nielsen; Xico; Presencial; MXN 1,437,000 - 1,797,000; Jornada completa

Descripción de la vacante

A leading market research firm in Mexico is seeking a Creative Director to develop and execute creative strategies across multiple channels. The ideal candidate will have extensive experience in B2B brand development and creative direction, with a strong emphasis on managing creative teams effectively. Responsibilities include overseeing the entire creative process, ensuring brand consistency, and collaborating with marketing teams to deliver impactful campaigns. Strong English proficiency is required for this role, focusing on digital, print, and video marketing.

Formación

• 8 years of related experience with creative direction, preferably in an internal agency setting.
• Proven ability to develop campaign concepts, vision, and messaging.
• Experience in leading creative teams and managing budgets.

Responsabilidades

• Develop and execute creative strategies ensuring brand consistency.
• Lead brainstorming sessions and manage creative processes and teams.
• Oversee operations, including workflows and resource allocation.

Conocimientos

B2B brand development

Creative direction

Digital marketing

Strong English proficiency

Communication skills

Management skills

Educación

Bachelor’s degree in art, graphic design, or relevant fields

Descripción del empleo

This role demands a strategic thinker who can translate marketing objectives into compelling campaigns across various channels, including digital, print, and video.

The Creative Director will partner closely with marketing teams to ensure brand consistency and impactful storytelling, while also overseeing the creative process from concept to completion, managing resources effectively, and maintaining high standards of quality within budget constraints.

Responsibilities

• Develop and execute creative strategies across all marketing channels, ensuring brand consistency.
• Lead and manage brainstorming sessions, the creative process, and a team of internal and external creatives.
• Oversee operations, including workflows, budgets, deadlines, and resource allocation.
• Shape the brand by establishing visual and voice standards, and ensuring these are implemented in all campaigns.
• Provide guidance and mentorship to the creative team through feedback and career development support.
• Collaborate with leadership to achieve company goals and deliver high-quality creative solutions.

Skills & Experience

• Bachelor’s degree in art, graphic design, or other relevant fields; 8 years of related experience with creative direction, preferably internal agency setting.
• In-depth knowledge of B2B brand development and multichannel marketing models.
• Strong English proficiency: Must have excellent written and verbal communication skills in English.
• Experience in digital, video, and print, particularly with but not limited to web, social and all forms of digital including different platforms and devices.
• Technical proficiency: Must be comfortable using new technologies to enhance creativity and productivity.
• Creative expertise: Proven ability to develop campaign concepts, vision, and messaging.
• Management skills: Experience in leading creative teams, managing budgets, and meeting deadlines.
• Communication skills: Excellent written and verbal communication in English, with strong presentation abilities.
• Multidisciplinary background: Experience in brand identity, art direction, content strategy, and video/audio production.