Creative Copy Writer For Social Media Mexico City

Social Imprint Agency; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A marketing firm specializing in real estate is seeking a Creative Copywriter to craft engaging social media content for top-performing agents. The ideal candidate will write high-impact captions, collaborate with creative teams, and utilize SEO and AI tools to enhance storytelling. This full-time role is focused on delivering authentic and on-brand content that resonates with audiences, driving connection and engagement.

Formación

• Experience in writing engaging social media content.
• Ability to craft copy that aligns with brand tone and strategy.
• Proficient in using AI tools to enhance the creative process.

Responsabilidades

• Write high-performing social media captions and scripts.
• Collaborate with design and video teams to produce content.
• Stay updated on social media trends and best practices.

Conocimientos

Creative writing

Social media understanding

Real estate knowledge

SEO awareness

Collaboration

AI tool utilization

Descripción del empleo

CREATIVE COPYWRITER

As a Creative Copywriter at Social Imprint you’ll craft the words that bring our clients brands to life online. You’ll write scroll‑stopping captions engaging hooks for Reels and content that connects all tailored to top‑performing real estate professionals. Your mission is to make every post feel personal on‑brand and designed to grab attention without ever feeling forced.

You’ll work closely with the Social Media Strategist graphic designer and video team to ensure each piece of content reflects the client’s voice and vision. While you won’t handle client communication directly your work will play a key role in how agents show up and stand out on social media.

WHAT YOU’LL DO

• Write high‑performing Instagram captions, Reels hooks and short‑form scripts that align with strategy and brand tone.
• Collaborate with Strategists, designers and video editors to bring content ideas and scripts to life.
• Contribute to research discussions by understanding audience intent, client goals and creative direction to ensure your writing supports the broader strategy.
• Ensure all copy is on‑brand, aligned with each client’s voice and consistent across content.
• Translate creative direction into engaging storytelling that connects with real estate audiences.
• Review analytics and feedback from Strategists to refine messaging and improve engagement.
• Stay current on social media trends, hooks, storytelling frameworks and best нест практическ for short‑form content.
• Deliver all copy assets through Google Drive in a clear, organized format.

WHAT WE LOOK FOR Roth

YOU WRITE WITH INTENTION
You understand how words drive connection. Every caption hook and script has a purpose and you know how to match tone with strategy.

YOU UNDERSTAND SOCIAL MEDIA
You know how social platforms work, how people scroll, engage and respond. You understand the difference between writing for a feed versus writing for a billboard.

YOU GET REAL ESTATE
You either know the industry or can quickly learn the lingo, tone and mindset of top‑performing agents. You understand how to make their content sound like them, not every other agent online.

YOU THINK STRATEGICALLY
You write with purpose using SEO awareness, data and creative intuition to craft copy that performs and feels authentic.

YOU COLLABORATE WELL
You work smoothly with creative teams, giving and taking feedback with ease while always focused on the end goal: high‑quality on‑brand content.

YOU USE AI SMARTLY
Must know how to use AI tools like ChatGPT as part of yourpathy creative process, not as a crutch. You use AI to speed up ideas and drafts but you know how to refine, rewrite and make it sound human and on‑brand for each client.

WHAT SUCCESS LOOKS LIKE

• Every client’s content feels authentic, consistent and aligned with their goals.
• Captions, hooks and scripts increase engagement and retention across platforms.
• Copy is delivered on time, clean and ready for use without heavy editing.
• Clients see noticeable improvements in how their audience connects with their content.

ABOUT SOCIAL IMPRINT

At Social Imprint we believe social media is more than content; it’s connection. We help top‑producing real estate professionals build powerful online brands that position them as trusted authorities in their markets.

Our mission is to create lasting social imprints, the kind of presence that builds recognition, trust and influence long after the scroll. We combine data‑driven strategy, storytelling and design to help agents not just grow their audience but grow their business.

We’re a team of creative thinkers, strategic minds and doers who believe that excellence is built through consistency and clarity. If you’re ready to work with some of the most driven agents in the industry and bring strategy to life at the highest level we’d love to meet you.

Employment Type: Full Time

Experience: years

Vacancy: 1