Coordinador De Marketing

Mgm Muthu Hotels; Tapachula; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading hospitality firm in Mexico is seeking a Marketing Manager to spearhead marketing initiatives that elevate brand visibility and drive customer engagement. You will develop comprehensive marketing strategies for travel services, manage diverse digital campaigns, and oversee content creation across all channels. The ideal candidate should hold a Bachelor’s degree in marketing or a related field, possess proven experience within the travel or hospitality sector, and demonstrate strong analytical skills. This position offers an opportunity to excel in a creative and results-oriented environment.

Formación

• Proven experience as a Marketing Manager or similar role in the travel or hospitality industry.
• Creative mindset with a data-driven approach to decision-making.

Responsabilidades

• Develop and implement comprehensive marketing strategies for travel packages.
• Plan and manage digital marketing campaigns.
• Oversee content creation for various channels.
• Manage marketing budgets and track ROI.

Conocimientos

Strong knowledge of digital marketing tools

Excellent communication

Presentation skills

Copywriting skills

Project management

Organizational skills

Educación

Bachelor's degree in Marketing, Business, Communications or related field

Herramientas

Analytics tools

Descripción del empleo

Job Summary

We are seeking a creative and results-driven Marketing Manager to lead and execute marketing strategies that promote our travel agency's services, destinations, and travel experiences.

The ideal candidate will increase brand awareness, drive customer acquisition, and support sales growth through digital and traditional marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote travel packages, tours, and services.
• Plan and manage digital marketing campaigns (social media, email marketing, SEO/SEM, paid ads).
• Oversee content creation for websites, blogs, social media, and promotional materials.
• Manage brand positioning and ensure consistent messaging across all channels.
• Analyze market trends, customer behavior, and competitor activities.
• Collaborate with sales, operations, and partners (hotels, airlines, tourism boards) to create joint promotions.
• Plan and execute seasonal campaigns, special offers, and destination launches.
• Manage marketing budgets and track ROI and campaign performance.
• Organize promotional events, travel fairs, and influencer or media partnerships.
• Monitor and report on KPIs, providing insights and recommendations for improvement.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Marketing Manager or similar role (travel or hospitality industry preferred).
• Strong knowledge of digital marketing tools and platforms.
• Excellent communication, presentation, and copywriting skills.
• Experience with analytics tools.
• Strong project management and organizational skills.
• Creative mindset with a data-driven approach to decision-making.

Preferred Skills and Experience

• Experience in the travel, tourism, or hospitality industry.
• Knowledge of destination marketing and travel consumer behavior.
• Familiarity with influencer marketing and affiliate partnerships.
• Graphic design or basic video editing skills.
• Experience managing external agencies or freelancers.