B2B Growth Marketing Manager (Paid Media & Hubspot)

Bluelight; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading software consultancy is seeking a B2B Growth Marketing Manager to drive qualified leads through paid media and HubSpot automation. The ideal candidate will have over 4 years of experience in performance marketing, specializing in B2B and a deep understanding of tools like LinkedIn Campaign Manager and Google Ads. This role offers remote work flexibility, competitive salary, and a comprehensive benefits package, promoting continuous education and career growth.

Servicios

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Work remotely

Continuing education and training

Formación

• 4+ years experience in B2B performance marketing or media buying.
• Deep experience with HubSpot Marketing Hub.
• Excellent interpersonal skills to explain complex marketing data.

Responsabilidades

• Develop comprehensive B2B media plans targeting decision-makers.
• Oversee paid media campaigns on LinkedIn and Google Ads.
• Analyze campaign data to refine audience segments.

Conocimientos

B2B performance marketing

HubSpot proficiency

Paid media expertise

Analytical mindset

Strong communication

Self-motivated

Herramientas

LinkedIn Campaign Manager

Google Ads

Google Analytics 4

Descripción del empleo

B2B Growth Marketing Manager (Paid Media & HubSpot)

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting‑edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

About The Role

We are looking for a growth‑focused B2B marketer with a strong foundation in paid media and marketing automation. You will be responsible for driving qualified leads to our nearshore staffing solutions using a mix of paid strategies and sophisticated HubSpot automation. You will own the engine that connects innovative US companies with world‑class engineering talent in Latin America. You are well‑versed in Google Campaign Manager, LinkedIn Ads, and HubSpot, and you understand the nuances of marketing complex B2B services to technical decision‑makers. Our ideal candidate thrives on data and uses it to craft high‑performing B2B campaigns. You understand that selling a partnership differs from selling a product, and it requires trust, authority, and multiple touch points. You are organized, detail‑oriented, and possess a "White‑Belt Mentality", always eager to learn and improve. Above all, you are a "Human" first, bringing a positive, engaged personality that strengthens our remote, transparency‑first culture.

Key Responsibilities

• Media Planning & Strategy – HubSpot Ownership: internal subject‑matter expert; optimize workflows, lead‑scoring models, and attribution reports that link ad spend to closed client deals.
• Strategic Planning – Develop comprehensive B2B media plans targeting decision‑makers at startups and enterprise companies needing to scale their engineering teams.
• Market Research – Conduct deep analysis to identify where technical leaders consume content and the best channels for engagement.
• Innovation – Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.
• Sales Enablement – Advise New Business and Account teams on recommended budgets and strategies to support pipeline goals.
• Campaign Execution & Management
  • Oversee paid media campaigns focused on LinkedIn Ads (Account‑Based Marketing) and Google Ads (High‑intent search).
  • Multi‑Channel Execution – manage launch across multiple channels.
• Vendor Management – Manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with our strategic vision.
• Full‑Funnel Analytics – Track B2B KPIs beyond clicks: MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.
• Optimization – Analyze campaign data to refine audience segments (e.g., targeting specific tech stacks like React or Python) to improve lead quality.
• Budget & ROI Management
  • Budget Pacing – allocate media budgets across channels to maximize CAC efficiency.
  • Forecasting – maintain daily, weekly, and monthly budget pacing to keep campaigns on schedule and within targets.
  • Efficiency – identify cost‑saving opportunities without compromising lead quality.

Skills & Qualifications

• 4+ years experience in B2B performance marketing or media buying; experience in staffing, recruiting, or SaaS sectors is a plus.
• HubSpot proficiency: deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration; HubSpot certifications preferred.
• Paid media expert: strong experience with LinkedIn Campaign Manager and Google Ads.
• Analytical mindset: proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag).
• Strong communication: excellent interpersonal skills to explain complex marketing data to non‑marketing stakeholders.
• Self‑motivated: able to work independently in a remote environment while maintaining close collaboration with the team.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Additional Information

Senior level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: Software Development

Location: Tijuana, Baja California, Mexico