Associate Manager Customer Marketing

Hasbro; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading toy company in Mexico City is seeking a Trade Marketing Assistant Manager to execute brand strategies across Walmart formats. This role requires 3+ years of trade marketing experience and a Bachelor's degree in Marketing or Business Administration. The successful candidate will lead brand initiatives, manage POS activations, and collaborate with cross-functional teams to achieve business objectives. Competitive salary and opportunities for personal growth are offered.

Formación

• 3+ years of experience in Trade Marketing, preferably in FMCG or Toys categories.
• Experience in managing promotional campaigns.
• Ability to collaborate effectively with cross-functional teams.

Responsabilidades

• Execute the Trade Marketing Strategy to meet business objectives.
• Identify necessary Point of Sales tools to increase brand presence.
• Lead the implementation of brand plans with performance measurements.

Conocimientos

Project management

Analytical skills

Collaboration

Retail understanding

POS activations

Promotional campaigns

Fluent in English

Educación

Bachelor's degree in Marketing or Business Administration

Descripción del empleo

Overview

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The Trade Marketing Assistant Manager for the Walmart channel will be responsible of executing Hasbro’s brand strategies across all Walmart formats (Bodega and Supercenter), ensuring the achievement of business objectives and profitability. Will act as the link between Marketing and Sales, leading the correct execution of internal and external initiatives that drive sell-out, in-store visibility, and market share growth, with a strong focus on efficiency and return on investment.

Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.

Responsibilities

• Execute the Trade Marketing Strategy to attain defined business objectives, ensuring that it meets both brand and customer expectations.
• Identify necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction in a profitable way.
• Lead the implementation of brand plans with the commercial team across customers and performance measurements of the results via KPI measurement.
• Monitor the implementation of the channel strategies ensuring the connection with brands and customers objectives and needs.
• Tailor the materials and activation toolkits from the Marketing team for the customer and format requirements in the market.
• Execute the trade promotional plan of top brands and top customers and increase brand visibility at POS (B&M and On-line).
• Will act as the link between Marketing and Sales, leading the correct execution of internal and external initiatives that drive sell-out, in-store visibility, and market share growth, with a strong focus on efficiency and return on investment.

What you’ll bring

• Bachelor’s degree in Marketing, Business Administration or related field
• 3+ years of experience in Trade Marketing, Customer Marketing or Shopper Marketing, preferably in FMCG or Toys categories
• Strong project management and analytical skills
• Experience in managing POS activations and promotional campaigns
• Ability to collaborate effectively with cross-functional teams (Sales, Marketing, Agencies)
• Retail environment understanding
• Experience with agency management
• English fluent level

Interviews take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.