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Account Executive (Influencer Marketing) Italy
Descrizione del lavoro
A digital marketing company in Italy is seeking an Account Executive/Specialist to develop and manage influencer marketing campaigns. This role involves collaboration with major brands and requires 2-4 years of experience in a related field. The ideal candidate should have strong analytical, leadership, and creative skills, along with expertise in social media trends. Hybrid work modality and international work environment offered.
Servizi
Competenze
- 2 - 4 years of experience in influencer marketing or a related field.
- Proven track record of strategic campaign management.
- Italian native, English full working proficiency (written and verbal).
- Work permit in Italy and reside in Milan.
Mansioni
- Develop strategic and creative campaign proposals.
- Select influencers and create content calendars.
- Supervise campaign performance and optimize results.
- Provide leadership during events and brand activations.
- Collaborate with booking and data teams.
- Resolve issues during campaign execution.
- Analyze results and develop insights.
- Manage legal and financial matters.
- Propose improvements in workflow.
Conoscenze
Formazione
Account Executive / Specialist - Samy Italy (junior & mid)
Job Description
SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, LOréal, Disney, Unilever, and Nestlé.
- Strategic Campaign Development: Receive briefs and work collaboratively with LOréal and SamyRoad teams to develop high-level strategic and creative campaign proposals.
- Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.
- Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.
- Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.
- Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends, and generate comprehensive post-campaign reports.
- Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.
- Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.
- Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.
- Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.
- Experience: 2 - 4 years of experience in influencer marketing or a related field with a proven track record of strategic campaign management.
- Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.
- Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.
- Knowledge: Comprehensive understanding of social media trends and the Italian influencer landscape.
- Education: Relevant degree or equivalent experience.
- Languages: Italian native, English full working proficiency (written and verbal).
- Other: Work permit in Italy and reside in Milan.
- Hybrid work modality
- International work environment
- Career growth
- Employment Type: Full Time
- Experience: Years
- Vacancy: 1
- Salary: 32000
* Il benchmark retributivo si basa sugli obiettivi retributivi dei leader del mercato nei rispettivi settori. È pensato per orientare gli utenti Premium nella valutazione delle posizioni aperte e aiutarli a negoziare la propria retribuzione. Tale benchmark non è fornito direttamente dall'azienda, quindi la retribuzione effettiva potrà risultare anche notevolmente superiore o inferiore.