User Engagement Senior Manager (Performance Marketing)

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading tech company in Jakarta is looking for a Senior Manager of User Engagement to spearhead active user growth through performance marketing and CRM strategies. You will collaborate with cross-functional teams to analyze activation trends, optimize user engagement metrics, and implement data-driven strategies that enhance retention across platforms. Ideal candidates should possess over 8 years in performance marketing, strong analytical skills, and a proven record in scaling user engagement.

Qualifications

• 8+ years of experience in performance marketing and growth, preferably from tech companies or digital agencies.
• Proven track record in scaling active users or optimizing engagement metrics.
• Strong understanding of performance marketing metrics like CPC, CPA, and ROAS.

Responsibilities

• Lead strategy and execution for active user growth via performance marketing and CRM.
• Analyze user activation trends and identify growth opportunities.
• Optimize cost per active user through experimentation and ROI-driven management.

Skills

Performance marketing

Growth strategies

Analytical skills

Cross-functional team management

Tools

SQL

Job description

About the Role

As a Senior Manager of User Engagement at Gojek, you’ll play a pivotal role in driving active user growth through both performance marketing and CRM levers. You’ll be responsible for optimizing active user metrics and cost per active user, helping us deepen engagement and maximize retention efficiency across key business verticals. This role works closely with the Performance Marketing, CRM, and Product Growth teams to shape data‑backed strategies that accelerate user activity and retention within the Gojek app.

What You Will Do

• Lead end‑to‑end strategy and execution for active user growth via performance marketing and CRM initiatives.
• Partner with BI, product, and marketing teams to analyze user activation and reactivation trends, identifying key opportunities to be tested via experiments.
• Optimize cost per active user (CPAU) through continuous experimentation and ROI‑driven channel management.
• Drive campaign consolidation and audience segmentation efforts across marketing and CRM channels.
• Collaborate with cross‑functional stakeholders to design and implement growth loops that improve engagement consistency.
• Translate insights from user data into actionable strategies, influencing both paid and owned‑channel engagement.
• Build frameworks and dashboards to monitor user engagement health across multiple lifecycle stages.

What You Will Need

• 8+ years of experience in performance marketing and growth, preferably from leading tech companies, marketplaces, or digital agencies.
• Proven track record in scaling active users or optimizing engagement metrics via paid and owned channels.
• Strong understanding of performance marketing metrics (CPC, CPA, ROAS) and CRM performance drivers.
• Solid analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience managing cross‑functional teams or influencing across marketing, product, and data functions.
• Comfort working in fast‑paced, high‑growth environments with complex campaign structures.
• Understanding of SQL is a plus.

About the Team

The User Engagement team at Gojek focuses on driving active user growth and retention across key business verticals. The team manages performance marketing and CRM initiatives end‑to‑end, optimizing user engagement metrics and cost per active user (CPAU). Working closely with Product, BI, and Marketing, the team analyzes activation and reactivation trends to identify and test growth opportunities, leading efforts in campaign consolidation, audience segmentation, and growth loop design to improve engagement consistency. With a strong emphasis on data‑driven decision‑making, the team builds frameworks and dashboards to monitor engagement health across all user lifecycle stages.