Trade Marketing Manager - Consumer Goods

PT Michael Page Internasional Indonesia; Jakarta Utara; On-site; IDR 415.351.000 - 581.492.000; Full time

Job summary

A multinational lifestyle products company is seeking a Trade Marketing and Brand Manager in Jakarta Utara. This role focuses on driving marketing initiatives to enhance brand visibility and market share, leading trade marketing efforts across multiple brands. The ideal candidate should have at least 10 years of experience in trade marketing or brand management and strong event planning skills. Join us to make a tangible impact through strategic initiatives.

Benefits

Collaborative work environment

Impactful marketing initiatives

Qualifications

• Proven track record of at least 10+ years in trade marketing or brand management.
• Strong understanding of retail environments.
• Ability to manage multiple brands in a fast-paced environment.

Responsibilities

• Lead the trade marketing efforts for multiple brands.
• Design and execute trade marketing plans tailored to all partners.
• Oversee the development and deployment of merchandising materials.
• Plan and manage brand events and product launches.

Skills

Event planning

Brand management

Trade execution

Project management

Communication

Job description

The Trade Marketing and Brand Manager will drive marketing initiatives and promotional strategies to enhance brand visibility and market share in the lifestyle industry.

The company is a well-established multinational company of lifestyle products in retail space.

Description

Trade Marketing Manager will oversee and lead the marketing activities for multiple brands within our portfolio. This role is responsible for driving brand visibility, planning and executing trade activations, managing merchandising strategies, and collaborating closely with sales and key accounts to ensure alignment with brand objectives and sales targets.

The ideal candidate will be experienced in event planning, brand management, and trade execution, with a strong ability to translate brand strategies into actionable retail programs that influence consumer purchase behavior and drive growth.

Responsibilities

Main responsibilities will include but not limited to:

• Lead the trade marketing efforts for multiple brands, ensuring consistent brand positioning across all channels adhering to brand guidelines to maintain consistency in messaging, visuals, and tone across trade touchpoints.
• Design and execute trade marketing plans and campaigns tailored to all partners / channels.
• Manage trade promotions and in-store visibility to increase brand presence and consumer engagement.
• Oversee the development and deployment of merchandising materials.
• Ensure effective merchandising execution in key outlets and monitor compliance with brand standards.
• Plan and manage brand events, product launches, and experiential activations that align with brand objectives.
• Collaborate with agencies and internal stakeholders to deliver high-impact events and activations.
• Drive trade activation initiatives in line with marketing and sales strategies.
• Support the sales team with promotional tools, training, and campaigns that drive sell-in and sell-out performance.
• Work closely with the Sales, Accounts, and Supply Chain teams to align on plans and ensure timely execution of marketing initiatives.
• Liaise with external agencies, suppliers, and partners to deliver high-quality output and campaigns.
• Monitor and evaluate the effectiveness of trade marketing activities.
• Prepare regular reports on ROI, trade campaign effectiveness, and competitor analysis to inform future strategy

Profile

The ideal candidate will have:

• Proven track record of at least 10+ years of experiences in trade marketing, brand management, or account management in consumer goods, or related. Highly advantageous if experiences handling lifestyle wearables in premium to luxury categories.
• Strong understanding of retail environments including channel, consumer or shopper behaviours.
• Strong experiences in trade or retail marketing, driving brand visibility, collaborate with principals/brands and sales team, merchandising strategies.
• Proven track record in planning and executing brand activations and events.
• Excellent project management, communication, and interpersonal skills.
• Ability to manage multiple brands and priorities in a fast-paced environment.

Job Offer

We offer:

• A collaborative and supportive work environment in Indonesia.
• The chance to make a tangible impact through strategic marketing initiatives.

If you are passionate about trade marketing and ready to take on new challenges, we encourage you to apply today. For a confidential discussion about this role please contact Juliana Chusno on [phone]