Trade Marketing

PT. Cemindo Gemilang, Tbk; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading cement manufacturer in Indonesia is seeking a Trade Marketing Manager for General & Local Modern Trade. The role involves generating brand awareness, developing customer loyalty programs, and managing customer engagement activities. Candidates should have marketing experience and relevant academic qualifications. Fluency in the required languages is essential. This position is based in Jakarta, offering a dynamic work environment and opportunities to make a significant impact on brand loyalty and customer satisfaction.

Qualifications

• Experience in marketing role required.
• Sales experience is preferred.
• Relevant certifications or academic background needed.

Responsibilities

• Generate brand awareness among end-users for the parent brand.
• Develop end-user loyalty programs for any portfolio.
• Implement customer retention/loyalty programs.

Skills

Experience in marketing

Sales experience

Fluency in required languages

Education

Relevant academic qualifications or certifications

Job description

Trade Marketing Manager (General & Local Modern Trade)-FMCG

Jakarta, ID

Company

PT Cemindo Gemilang, Tbk is a cement manufacturer established in 2011 and the brand holder of Semen Merah Putih. With 9 plants across Java, Sumatra, and Kalimantan, the company has a production capacity of 6.75 million tonnes per year and holds approximately 4.1% of the Indonesian cement market.

Responsibilities

• Generate brand awareness among end‑users for the parent brand through in‑store programs.
• Develop end‑user loyalty programs for any portfolio.
• Implement customer retention/loyalty programs to increase brand loyalty at the customer level.
• Manage the Sales Generator Program for WS through Si Ahli Semen (SAS) Program.
• Organize and supervise customer/consumer engagement activities such as retailer gatherings, tukang gatherings, and contractor gatherings.
• Oversee end‑user loyalty initiatives such as Semen Merah Putih Club Apps (end‑user point rewards).
• Manage in‑store branding for POSM items, including allocation and placement, to ensure effectiveness and efficiency.
• Enhance brand likelihood of being recommended and increase satisfaction levels based on recent customer experiences.
• Supervise programs for Mandor Pintar Institute, including training and certification for tukang.
• Coordinate co‑marketing activities with developers, associations, and relevant government bodies.

Qualifications

• Experience in a marketing role (specify years).
• Experience in a sales role (yes/no).
• Relevant academic qualifications or certifications.
• Fluency in required languages.