Sr. Brand Manager

PT Global Digital Niaga; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading e-commerce company in Indonesia is looking for a Senior Brand Manager to develop and implement data-driven marketing strategies. You will lead integrated campaigns and mentor a team to enhance brand presence and customer engagement. Ideal candidates should have 5–8 years of marketing experience, strategic thinking skills, and the ability to manage cross-functional projects. Join a team focused on growth and customer satisfaction within a dynamic digital landscape.

Qualifications

• 5–8 years of experience in marketing, ideally in e-commerce.
• Deep understanding of brand strategy and performance marketing.
• Strategic thinking ability for actionable marketing plans.

Responsibilities

• Develop and execute data-driven marketing strategies.
• Lead integrated marketing campaigns across various channels.
• Analyze market trends to refine messaging.

Skills

Marketing strategy

Brand management

Data analysis

Leadership

CRM

Job description

Blibli is transforming into a future-ready e-commerce ecosystem where business growth and customer experience go hand in hand. We’re reimagining how we serve customers and empower sellers, building smarter ways to drive loyalty, efficiency, and impact. This is a place for leaders who turn strategy into execution and collaboration into results.

In Commercial, you’ll help connect customers with the products and partners they love. Your work drives growth, strengthens brand presence, and builds experiences that are seamless, memorable, and keep customers coming back to Blibli.

As a Senior Brand Manager, you’ll translate those goals into action — leading integrated marketing strategies that elevate category performance, grow brand equity, and deepen customer engagement. Your leadership blends data, creativity, and collaboration to ensure Blibli’s brand remains strong, relevant, and ahead in the market.

What We’ll Work on Together

• Develop and execute end-to-end, data-driven marketing strategies for priority categories — from awareness to conversion and loyalty.
• Lead 360° integrated campaigns across digital, CRM, social media, PR, and offline channels.
• Act as the primary marketing partner for category business units, collaborating closely with cross‑functional teams to deliver impactful execution.
• Analyze market trends, consumer insights, and competitor activity to identify opportunities and refine messaging.
• Lead and mentor a team of brand management professionals to achieve business objectives and creative excellence.
• Define KPIs, monitor campaign performance, and translate data into actionable insights for future initiatives.

Qualifications

• 5–8 years of experience in marketing, with strong exposure to e-commerce or related industries.
• Deep understanding of brand strategy, performance marketing, CRM, content, and social media.
• Strategic thinker with the ability to translate business goals into actionable marketing plans.
• Skilled communicator with strong presentation and stakeholder management abilities.
• Proven leadership in managing teams or complex, cross‑functional projects.
• Data‑driven mindset with comfort in analyzing metrics to measure success and guide strategy.

At Blibli, growth starts with people — those who take initiative, care deeply about their craft, and support one another to make meaningful impact. As those people grow, they become leaders who lift others too — leading with empathy, creating space for ideas to flourish, and turning challenges into shared learning.

If you’re a leader who finds joy in helping others shine while continuing to grow yourself, you’ll feel right at home here.

Retail & Consumer Products 101-1,000 employees

Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life. We are committed to conducting our business with a customer‑centric mind, striving to deliver the best features and services to satisfy our customers. We aim for an exciting challenge to become the number 1 e-commerce platform in Indonesia by providing the best customer‑centric experience for both buyers and sellers. Blibli.com is created by Indonesians, in Indonesia, and for Indonesians; we’re here as an inspiration to channel and empower the Indonesian people to engage and socialize in commercial activities.

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