Social Media (TikTok) Specialist

Artisan Professionnel / PT. Cempaka Kreasi Sekawan; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic marketing firm in Tangerang is seeking a Social Media Specialist to develop and manage content for TikTok. This role involves creating engaging content, monitoring performance metrics, and fostering community engagement. The ideal candidate has proven experience on social media, particularly TikTok, and strong copywriting skills. Competitive salary offered.

Qualifications

• Proven experience managing social media accounts, particularly TikTok.
• Strong portfolio showcasing TikTok content creation.
• Excellent copywriting skills with attention to tone and voice.

Responsibilities

• Develop and implement a content calendar for TikTok.
• Produce engaging content like short-form videos and captions.
• Foster community engagement through comments and messages.

Skills

Content creation for TikTok

Social media management

Copywriting

Understanding of trends

Community engagement

Tools

CapCut

InShot

Canva

Job description

- Develop and implement a content calendar specifically for TikTok.

- Ensure content themes are consistent with the brand voice, audience interests, and current cultural trends.

- Actively participate in brainstorming sessions to generate new content formats and campaign ideas.

- Produce original, engaging, and platform-specific content, including short-form videos, reels, stories, carousels, and captions.

- Collaborate with graphic designers and videographers, or independently create assets using mobile tools or editing applications.

- Remain current with prevailing trends, memes, audio, and content formats that resonate with the target audience.

- Consistently publish and schedule posts utilizing designated tools (e.g., Meta Business Suite, TikTok Creator Tools).

- Manage and foster community engagement through comments, direct messages, and interactive responses.

- Partner with influencers, creators, or internal talent for cross-promotional activities or featured content.

- Monitor key performance metrics such as views, reach, engagement, saves, shares, and follower growth.

- Generate regular reports and provide actionable insights derived from platform analytics.

- Conduct A/B testing and optimize posting schedules, content formats, and hashtags to enhance outcomes.

- Support the rollout of campaigns, announcements, and branded partnerships across social media platforms.

Requirements:

- Proven experience on managing Social Media accounts (especially TikTok account)

- Experienced or strong portfolio in creating TikTok content

- Excellent copywriting skills with attention to tone, voice, and trends

- Proficiency with mobile editing tools (CapCut, InShot, Canva, etc)

- Deep knowledge of platform algorithms, features, and best practices

- Creative and eager to explore new trends

- Up to date with the latest social media trends

- Ability to manage time, work autonomously, and adapt quickly in a fast-paced environment

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a TikTok Specialist?

Are you experienced with copy writing and content creation?