Social Media Strategist

Spilla Jewelry; Daerah Istimewa Yogyakarta; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A jewelry company in Daerah Istimewa Yogyakarta is seeking a Social Media Strategist. In this role, you will develop and execute strategies for Instagram and TikTok, create engaging content, and monitor campaign performance. The ideal candidate has 2–3 years of relevant experience and a strong grasp of social media dynamics. Benefits include performance bonuses, training programs, and complete health coverage.

Benefits

Performance bonus

Development and training programs

Work equipment provided

Health & Employment coverage

Lunch

Qualifications

• 2–3 years of experience as a Social Media Strategist in both brands and agencies.
• Experienced in managing multiple brands simultaneously.
• Proven track record with Reels achieving 100K+ views.

Responsibilities

• Develop and execute social media strategies for Instagram and TikTok.
• Create effective hard-selling and soft-selling content.
• Manage and monitor daily content performance.

Skills

Social media strategy development

Content creation (hard-selling and soft-selling)

Performance monitoring

Collaboration with creative teams

Copywriting

Creative design

Job description

Responsibilities

• Developing and executing social media strategies for Instagram and TikTok
• Creating effective hard-selling and soft-selling content
• Managing and monitoring daily content performance
• Preparing content briefs for KOLs/endorsers
• Collaborating with the creative team to produce engaging and informative materials
• Ensuring all social media campaigns and activities meet the targeted KPIs

Requirements

• 2–3 years of experience as a Social Media Strategist in both brands and agencies
• Experienced in handling multiple brands at once
• Proven track record with Reels reaching 100K+ views (FYP)
• Strong understanding of social media platforms, especially Instagram and TikTok
• Skilled in copywriting and creative design

Benefits

• Performance bonus
• Development and training programs
• Work equipment provided
• BPJS Health & Employment coverage
• Lunch