Social Media Specialist

POP MART; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading brand in Indonesia is seeking a Social Media Manager to develop content strategies and engage with the audience on platforms like TikTok and Instagram. The ideal candidate should have over 3 years of experience managing social media accounts in Indonesia, along with excellent video editing skills. Proficiency in Bahasa Indonesia and English is essential. This position offers an exciting opportunity to influence brand engagement through innovative content. Preferred experience in FMCG, Cosmetics, or Fashion.

Qualifications

• 3+ years managing Indonesian social media accounts successfully.
• Advanced video shooting/editing skills preferred.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Master platform algorithms to design content strategies.
• Produce and edit short-form videos independently.
• Engage followers via comments and interactive content.

Skills

Social media management

Video editing

Content creation

Community engagement

Tools

Meta analytics tools

Google Analytics

Job description

Key Responsibilities

Content Strategy & Localization

• Master platform algorithms (TikTok/Instagram/WhatsApp/FB/Youtube) to design content strategies aligned with Indonesian user preferences, boosting visibility and engagement.
• Track local trends, cultural events (e.g., Ramadan, Independence Day), and viral topics to create high-resonance content that amplifies brand voice.
• Produce and edit short-form videos (TikTok/Reels) independently, ensuring creativity and cultural relevance.

Competitor Analysis & Innovation

• Monitor competitor activities and industry trends to identify content innovation opportunities.
• Build/maintain a local KOL database, design collaboration campaigns, and nurture long-term partnerships to expand brand reach.

Community Engagement & User Management

• Proactively engage followers via comments, DMs, and interactive content (Q&A, polls) to foster loyalty.
• Address user inquiries promptly while upholding brand voice and image.

Performance Analytics & Optimization

• Track KPIs (follower growth, impressions, reach, engagement rates) and deliver actionable insights.
• Continuously refine content strategies based on data to maximize social ROI.

Qualifications

Essentials

• 3+ years managing Indonesian social media accounts with proven success on TikTok/Instagram/WhatsApp.
• Advanced video shooting/editing skills is preferred
• Fluent in Bahasa Indonesia and English (written/spoken).
• Deep understanding of Indonesian cultural nuances, trend, and user behaviors.

Preferred

• Background in international company, FMCG, Cosmetics, Fashion industry are preferred
• Existing network of Indonesian KOLs/influencers with case studies.
• Experience with analytics tools (Meta, Google Analytics, etc).