Social Media Specialist

Modinity; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital marketing firm based in Jakarta Selatan is seeking an experienced Social Media Manager to develop and maintain a content calendar across platforms like YouTube and Instagram. The ideal candidate has 1–3 years of experience in social media management, strong analytical skills, and a passion for engaging with audiences. This role requires excellent communication skills and proficiency in tools like Hootsuite and Buffer.

Qualifications

• 1–3 years of experience in social media management.
• Strong knowledge of major social media platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and maintain a content calendar for YouTube, Instagram, and TikTok.
• Research trends and audience insights for creative ideas.
• Collaborate with the creative team to produce engaging content.
• Monitor analytics and track KPIs for performance.

Skills

Social media management

Data analysis

Content creation

Communication skills

Trend research

Education

Bachelor’s degree in Marketing or Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

Responsibilities :

• Develop and maintain a content calendar for YouTube, Instagram, and TikTok.
• Research trends, audience insights, and competitors to inform creative ideas.
• Collaborate with the creative team to produce engaging video and visual content tailored for each platform.
• Oversee daily posting, scheduling, and optimization of content.
• Engage with followers, respond to comments/messages, and foster community growth.
• Monitor analytics and track KPIs such as views, engagement, follower growth, and conversions.
• Provide regular performance reports with insights and recommendations for improvement.
• Test and optimize strategies to maximize audience engagement and ROI.

Requirements :

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in social media management, preferably in a fast-paced working environment.
• Strong knowledge of major social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) and their analytics tools.
• Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with an eye for detail and creativity.
• Ability to work independently and collaboratively within cross-functional teams.
• Proven track record of successfully growing social media accounts and executing impactful campaigns.
• Passion for staying updated on social media trends and applying innovative approaches to drive results.
• Proficient in English both verbally and written.