Social Media Specialist

Fityou; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A fashion activewear brand in Tangerang is seeking a Social Media Manager to develop and execute social media campaigns, create engaging content, and analyze performance. Candidates should be 20-25 years old, with experience in managing social media for fashion brands and proficiency in video editing tools like CapCut. Strong writing skills and a keen design sense are essential. This is an on-site role in Pasar Kemis.

Qualifications

• 20-25 years old with experience in managing social media accounts.
• Proficient in CapCut or equivalent video editing software.
• Strong writing skills adaptable to brand tone.

Responsibilities

• Develop and execute social media campaigns aligned with brand strategy.
• Create compelling visual and written content for social media.
• Engage with online community and monitor social media trends.

Skills

Social media management

Video editing (CapCut)

Writing skills

Design sensibility

Familiarity with analytics tools

Organizational skills

Creativity

Tools

CapCut

Meta insights

Tiktok analytics

Google analytics

Job description

Qualifications

• - 20-25 years old, experienced in managing social media accounts of fashion/ activewear brands
• - Proficiency in CapCut or equivalent video editing software for creating engaging short-form videos
• - Strong writing skills with an ability to adapt tone and style to match brand identity
• - A keen eye for design, trends, and aesthetics relevant to women's fashion
• - Familiarity with analytics tools (e.g. Meta insights, tiktok analytics, google analytics)
• - Ability to drive (and valid driver's license) for occasional site visits/ location shoots
• - Excellent organizational skills, including the ability to manage multiple projects and meet deadlines
• - Self motivated, adaptable, and eager to contribute creative ideas to enhance brand engagement
• - Work from office at Tangerang, Pasar Kemis

Key Responsibilities

• - Develop and execute social media campaigns aligned with brand value and marketing strategies
• - Create compelling visual and written content for platforms such as Instagram, Tiktok and Pinterest
• - Shoot, edit and produce short-form videos using Capcut/ similar tools
• - Engage with online community by responding to their comments, messages on Instagram
• - Monitor social media trends and conversations to identify opportunities for brand engagement and growth
• - Track and analyze performance metrics (reach, engagement, conversions) to continually refine social media strategies
• - Provide reguler reports on campaign effectiveness and audience insight every week and month