Senior Manager, Regional Category & Brand Partnerships

Business Strategy; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic retail company in Jakarta is seeking a Senior Manager for Regional Category & Brand Partnerships. This role focuses on developing brand partnership strategies and driving commercial success, requiring extensive experience in FMCG marketing and brand activation. The ideal candidate will unite diverse teams to create impactful strategies and will be pivotal in delivering value to partners through effective campaign management. Competitive compensation and growth opportunities are offered.

Qualifications

• Proven experience in leading brand strategy and partnerships.
• Strong background in FMCG marketing and commercial discussions.
• Excellent analytical skills and ability to drive insights.

Responsibilities

• Design and execute the regional strategy for brand partnerships.
• Act as the strategic lead for FMCG partners and drive discussions.
• Collaborate with technology teams to define business requirements.
• Oversee planning, execution, and performance tracking of campaigns.
• Track and analyze performance of brand partnership initiatives.
• Stay updated on trends in retail media and digital advertising.

Skills

Commercial strategy development

FMCG brand activation

Campaign performance tracking

Market intelligence analysis

Job description

Senior Manager, Regional Category & Brand Partnerships

The Retail Center of Excellence (COE) is a dynamic regional team at the heart of GrabMart's strategy. Our mission is to enhance our customers' daily shopping experience and build a sustainable business model for the future. A key part of this strategy involves partnering with leading brands to create value for our customers and partners alike. You'll be joining a high-impact team that is building a new, sustainable revenue pillar for Grab.

Get to Know the Role

As the Senior Manager, Category & Brand Partnerships, you will be the go-to subject matter expert for GrabMart's brand partnership strategy. Your core mission is to develop scalable commercial solutions and an integrated partnership model that empowers our frontline sales and account teams. While you will engage with brands to gather insights and steer strategy, this role is a strategic enabler that bridges commercial vision, product innovation, and executional excellence. You will report to the Head of Retail and play a foundational role in shaping business capability for Grab.

The Critical Tasks You Will Perform

• Develop the Commercial Strategy: Design and execute the regional strategy for brand partnerships, establishing yourself as the internal subject matter expert on FMCG brand activation.
• Enable FMCG Partnerships: Act as the strategic lead for our FMCG partners, working closely with internal sales and account management teams to drive commercial discussions and build mutually beneficial partnerships.
• Define Product Requirements: Collaborate closely with product and technology teams to define the business requirements for our marketing toolkit, including self-serve platforms, reporting dashboards, and advanced advertising solutions.
• Enable Campaign Success: Oversee the internal strategy for the planning, execution, and performance tracking of brand-funded campaigns, ensuring we deliver value and meet partner objectives.
• Drive Commercial Reporting: Track, analyze, and report on the performance and overall impact of our brand partnership initiatives to leadership.
• Provide Market Intelligence: Stay at the forefront of trends in retail media, digital advertising, and FMCG marketing, acting as the go-to expert for the organization.