Property Agent Coordinator

PT. Purnama Land; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A real estate company in Indonesia is seeking a PIC Agent Coordinator to manage and optimize the performance of sales agents. The successful candidate will oversee agent coordination, monitor sales targets, and provide training to improve performance. Ideal candidates will have 3-5 years of experience in property sales or agency management, possess strong leadership skills, and be proficient in tools like Excel and CRM systems. This role requires organized individuals who can work well under pressure and meet strict deadlines.

Qualifications

• Minimum 3–5 years experience in property sales or agency management.
• Strong leadership with a firm, disciplined, and structured approach.
• Proficient in Excel/Google Sheets/CRM systems.
• Ability to work under pressure and meet strict deadlines.

Responsibilities

• Manage and maintain the sales agent database.
• Set monthly sales targets and monitor performance.
• Conduct regular training sessions for agents.
• Ensure compliance with legal and administrative requirements.

Skills

Leadership

Organization

Reporting Skills

Pressure Management

Tools

Excel

Google Sheets

CRM systems

Job description

Overview

The PIC Agent Coordinator is responsible for managing, coordinating, and optimizing the performance of all sales agents to ensure sales targets are achieved in a structured, disciplined, and consistent manner.

Responsibilities

• A. Agent Coordination & Management: Manage and maintain the sales agent database (active, inactive, performance tracking). Assign agents to specific projects, clusters, or sales campaigns. Organize and supervise: Site visits, Open houses, Sales gatherings. Ensure agents comply with sales SOPs, ethics, and company policies.
• B. Sales Performance & Target Monitoring: Set monthly sales targets per agent. Monitor: Incoming leads, Follow-up activities. Prepare weekly and monthly sales performance reports. Identify agents who need: Coaching, Performance improvement, Warnings or deactivation.
• C. Training & Development: Conduct regular training sessions: Product knowledge, Pricing and payment schemes, Sales presentation and closing techniques. Handle onboarding for new agents, including: Marketing materials, Commission structure and payout rules. Provide field coaching to underperforming agents. Coordinate the distribution of: Pricelists, Promotional updates. Ensure all agents use consistent brand messaging and positioning. Prevent misinformation, unauthorized pricing, or promises beyond company policy.
• D. Administration & Legal Coordination: Ensure completeness of sales documents: Purchase forms. Coordinate with Legal and Finance teams. Verify sales transactions for commission approval and payment processing.

Key Performance Indicators (KPIs)

• Number of active and productive agents
• Lead-to-closing conversion rate
• Compliance with sales SOPs
• Accuracy and timeliness of sales reporting

Qualifications

• Minimum 3–5 years experience in property sales or agency management
• Strong leadership with a firm, disciplined, and structured approach
• Highly organized with strong reporting and monitoring skills
• Able to work under pressure and meet strict deadlines
• Proficient in Excel / Google Sheets / CRM systems (preferred)

Authority & Decision Rights

• Recommend rewards and disciplinary actions
• Manage lead distribution and agent assignment
• Set agent priorities for specific projects or clusters

Required Personal Attributes

• Discipline-oriented and results-driven
• Professional, objective, and consistent
• Strong follow-up and accountability mindset