Product Marketing Specialist

PT Good Sale Tech; Jakarta Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading beauty and health company in Jakarta Selatan is seeking a Product Marketing Specialist to enhance product positioning and storytelling. You will collaborate with Product Development, develop USPs, and optimize e-commerce materials for priority products. Candidates should possess a minimum of 2 years of experience in the beauty industry, strong communication skills, and a passion for beauty. Proficiency in both Bahasa Indonesia and English is also required.

Qualifications

• Minimum 2 years of experience in the beauty industry with a strong passion for beauty.
• Solid understanding of consumer insights, including customer needs and product selling points.
• Excellent communication in Bahasa Indonesia and English.

Responsibilities

• Collaborate with Product Development to identify key selling points.
• Translate technical insights into clear marketing messages.
• Revamp e-commerce materials for existing priority products.

Skills

Beauty industry experience

Consumer insights

Communication skills

Proactivity

Job description

Good Sale Tech was established in 2019 and focuses on the Beauty and Health Industry. PT Good Sale Tech has developed over 10 beauty products, including Makeup, Skincare, Bodycare, and Fragrance. Moreover, Good Sale Tech successfully developed its businesses in Indonesia, China, Malaysia, the Philippines, Thailand, and Vietnam.

Role Overview

The Product Marketing Specialist role focuses on shaping product positioning and storytelling by collaborating with Product Development, defining compelling USPs, and translating technical insights into clear marketing messages. This role also ensures strong product knowledge across the brand portfolio and enhances visibility by revamping e-commerce and marketing materials for priority products.

Working Arrangement: WFO

Job Responsibilities

• Collaborate with Product Development to identify and highlight key selling points of new products.
• Translate technical or scientific insights into clear, compelling marketing messages.
• Build strong product knowledge across the brand portfolio and develop unique value propositions (USPs).
• Create persuasive selling points to support brand and product positioning.
• Revamp and optimize e-commerce materials for existing priority (P0) products to maximize visibility and sales performance.

Candidate Requirements

• Minimum 2 years of experience in the beauty industry with a strong passion and enthusiasm for beauty.
• Solid understanding of consumer insights, including customer needs and the selling points of beauty products.
• Strong communication skills with the ability to collaborate effectively across teams and departments.
• Proactive, fast learner, and able to take initiative in a dynamic, fast-paced environment.
• Excellent communication in Bahasa Indonesia and English.