Product Marketing Manager

Mekari; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading SaaS company in Indonesia is seeking a Product Marketing Manager to drive the go-to-market strategy and ensure successful product launches. The role involves conducting market research, developing product positioning, and collaborating with cross-functional teams. Candidates should understand customer needs and preferences, and analyze campaign performance. The ideal applicant will exhibit strong communication skills and be ready to foster collaboration for effective marketing efforts. Join a dynamic team to elevate Indonesia's software standard.

Responsibilities

• Conduct thorough market research to understand trends and opportunities.
• Develop compelling product positioning and messaging.
• Create comprehensive go-to-market strategies for new products.
• Monitor and analyze campaign performance and KPIs.
• Gather customer feedback to inform product development.

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpact and raise Indonesia's software standard.

Job Summary:
Product Marketing Manager is responsible in driving the go-to-market strategy, ensuring successful product launches, and help the product achieve product market fit fast. The PMM acts as a bridge between the product development team and the market, ensuring that the product meets the needs of customers and is effectively communicated to the market.

Key Responsibilities

Market Research and Analysis

• Conduct thorough market research to understand trends, opportunities, and the competitive landscape.
• Identify target market segments and develop deep insights into customer needs and preferences.
• Analyze competitor products, strategies, and market positioning.

Product Positioning and Messaging

• Develop and articulate clear and compelling product positioning, messaging, and value propositions.
• Ensure consistency in messaging across all marketing channels and materials.
• Clearly define the segment/ideal customer profile for the product and ensure the regular evaluation is in place to validate and iterate the ideal customer profile.

Go-to-Market Strategy

• Develop comprehensive go-to-market strategies for new products and features.
• Develop the marketing strategy, outbound, and partnership strategy for both acquisition and expansion.
• Plan and execute product launches, including coordinating cross-functional teams.

Sales Enablement

• Create sales tools and collateral, such as presentations, product demos, battlecard, and case studies.
• Train and support the commercial team to ensure they understand the product and its value proposition.
• Develop strategies to support the commercial team in achieving their goals.

Performance Tracking and Analysis

• Monitor and analyze the performance of campaigns and initiatives.
• Develop and maintain key performance indicators (KPIs) to measure iniatives' effectiveness.
• Provide actionable insights and recommendations to optimize marketing, sales, and partnership strategies and improve ROI.

Customer and Market Feedback

• Gather and analyze customer feedback to inform product development and improvement.
• Act as the voice of the customer within the organization.
• Collaborate with the research team to gather more insights about the customers and market to contiuesly iterate on the go-to-market strategy and to some extent product feedback.

Cross-Functional Collaboration

• Work closely with HoB, product management, sales, AM, marketing, telesales, partnership, SDR, customer success, and other teams to align on the go-to-market strategy and business goals.
• Maintain effective communication with key stakeholders.
• Foster a collaborative environment to ensure successful product launches and ongoing marketing efforts.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at https://bit.ly/FAQMekariRecruitment or https://bit.ly/FAQRekrutmenMekari to find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!