Product Marketing

AssetFindr; Jakarta Utara; Hybrid; IDR 834.445.000 - 1.502.003.000; Full time

Job summary

A technology-focused company in Indonesia is seeking a Product Marketing Specialist/Manager to lead marketing initiatives for their software and hardware products. You will develop and execute strategies targeting both local and international markets, ensuring effective engagement through multi-channel campaigns. Ideal candidates will have 2-5 years of experience in product marketing, excellent communication skills, and a proactive mindset. This role offers the opportunity to make a significant impact in a growing market.

Qualifications

• 2–5 years experience in product marketing or related fields.
• Strong understanding of online and offline marketing strategies.
• Excellent communication and storytelling skills.

Responsibilities

• Develop and execute marketing strategies for software and hardware products.
• Plan and run multi-channel marketing campaigns.
• Create product messaging and go-to-market materials.

Skills

Product marketing

Digital marketing

Content creation

Cross-functional collaboration

Job description

We are looking for a Product Marketing Specialist/Manager who will lead the marketing of full product portfolio, including in-house software solutions and hardware devices. The client operates in Indonesia, with a growing to expand and sell the products internationally. This role will play a key part in strengthening our presence both locally and overseas.

The Product Marketing Specialist/Manager will drive end-to-end marketing initiatives across online and offline channels, ensuring the products reach the right audience with strong and compelling value propositions.

Key Responsibilities

• Develop and execute marketing strategies for software and hardware (IoT) products in both local (Indonesia) and international markets.
• Plan and run multi‑channel campaigns (digital, social media, email, performance marketing, events, exhibitions, partnerships, etc.).
• Create clear product messaging, positioning, and go‑to‑market materials.
• Collaborate closely with Product, Sales, and Business Development teams to support launch activities and market expansion.
• Conduct market and competitor analysis to identify opportunities and refine positioning for domestic and overseas audiences.
• Manage offline marketing activities such as events, demos, workshops, roadshows, and trade shows.
• Measure and report campaign performance, providing insights and recommendations.

Requirements

• 2–5 years experience in product marketing, digital marketing, or related fields.
• Experience marketing tech, SaaS products is a plus.
• Strong understanding of both online and offline marketing strategies.
• Excellent communication, storytelling, and content‑creation skills.
• Experience in or exposure to international marketing is an advantage.
• Ability to work cross‑functionally and manage multiple projects.
• Proactive, data‑driven, and creative mindset.