Overview
To lead the development, production, distribution, and monitoring of POSM (including details of report) to support brand visibility, marketing campaigns, events, and sales objectives across various channels.
Responsibilities
- POSM Strategy & Planning
- Develop and Implement POSM plans aligned with the stakeholders and Marketing.
- Collaborate with brand, marketing and sales teams to identify POSM needs based on campaign objectives, market trends and consumer insights.
- POSM Development
- Manage the design, material selection, production process and approval of POSM items.
- Vendor & Production Management
- Source, negotiate and manage vendors/suppliers for the production and installation of POSM. Ensure timely, cost-effective and high quality production of POSM.
- Budget Management
- Plan and control the POSM budget, ensuring optimal utilization and tracking expenses.
- Distribution & Installation
- Coordinate the distribution and installation of POSM materials to the outlets, ensuring timely delivery and proper placement. Monitor and evaluate POSM implementation.
- Reporting & Evaluation
- Provide regular reports weekly and monthly.
Requirements
- Minimum Bachelor’s degree in any major
- Minimum 3 years of experience in trade marketing, POSM Management or Marketing Communications
- Strong project management and organizational skills
- Good negotiation and vendor management abilities
- Proficiency in Microsoft office (Excel, Word, Power point)
- Strong attention to detail and good analytical skills.
- Has experience in working in multifunctional team
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