Marketing Specialist

PT CERIA BELAJAR EDUKASI INDONESIA; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading EdTech company in Southeast Asia is seeking an Offline Marketing Specialist to formulate and execute marketing strategies focused on attracting new students. This role involves planning events, building partnerships with schools and communities, and engaging directly with potential students and parents. Ideal candidates will have relevant experience, excellent communication skills, and a degree in marketing or education management.

Qualifications

• Minimum 2 years of offline marketing experience, preferably in education or EdTech.
• Able to communicate well in English, as it will be the preferred office language.
• Available to work on weekends.

Responsibilities

• Develop and execute offline marketing plans, including events and exhibitions.
• Represent the center at offline events and connect with potential students.
• Build partnerships with community organizations and schools.
• Plan open days, lectures, and enrollment activities.
• Gather data on potential students and marketing activities.
• Communicate with potential students and parents about admission processes.
• Research competing centers and provide recommendations.

Skills

Excellent communication skills

Interpersonal skills

Presentation skills

Negotiation skills

Event planning skills

Data analysis

Education

Bachelor's degree in Marketing or Education Management

Job description

Overview

As an Offline Marketing Specialist for an education and training center, you will be part of the marketing team responsible for formulating and executing offline marketing strategies to attract new students and enhance the center\'s visibility. You will establish close relationships with students, parents, school partners, and the community to drive the school\'s growth and development.

Responsibilities

• Marketing Plans: Assist in developing and executing the center\'s offline marketing plans, including events, lectures, exhibitions, and partnership activities.
• School Representative: Represent the center at various offline events, establish connections with potential students and parents, provide information, and answer inquiries.
• Partnership Relationships: Identify and build partnerships with community organizations, schools, and other potential collaborators to boost the center\'s visibility and enrollment.
• Event Planning: Plan and organize offline events for the center, including open days, lectures, and enrollment activities.
• Data Collection: Gather and maintain data on potential students and marketing activities for analysis and strategy improvement.
• Student Guidance: Communicate with potential students and parents, providing information on courses, admission processes, and the center\'s features.
• Competitive Research: Research the marketing strategies and best practices of competing centers and provide feedback and recommendations.

Qualifications

• Education: Holds a bachelor\'s degree or higher in a relevant field, with preference given to marketing, education management, or related disciplines.
• Experience: At least 2 years of relevant offline marketing experience, with a preference for experience in the education/EdTech sector, or experience in conducting school visits/outreach activities.
• Language: Communicate well in English (English will be the preferred office language).
• Skills: Excellent communication and interpersonal skills, with the ability to connect with diverse audiences; strong presentation, negotiation, and event planning skills; time and resource management; data analysis for decision-making and strategy improvement; self-motivation and self-management for independent work; and enthusiasm for the education and training field with an understanding of the school\'s educational philosophy and values.
• Availability: Available to work on weekends.

About WonderMind

WonderMind is Southeast Asia\'s leading EdTech company, headquartered in Singapore with operations in Jakarta. Founded by a team of professionals, we are dedicated to delivering premium educational solutions tailored to Indonesian learners aged 5–18. For adult learners, WonderMind offers top-tier Mandarin language programs designed to help you achieve fluency and confidence in a dynamic and engaging environment. Join us at WonderMind, where innovative learning meets excellence, and let us help you unlock your true potential!