Marketing Manager (Baby)

Kanmo Group; Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion retail group in Indonesia is seeking an experienced marketing professional to develop and implement comprehensive marketing strategies for their baby kids' fashion brands. The ideal candidate has over 8 years of experience in marketing communications, with a strong focus on both online and offline initiatives. Team management experience and fluency in English and Bahasa are essential. This role offers the opportunity to play a key part in driving brand growth through innovative marketing solutions.

Qualifications

• Minimum 8-10 years of working experience, with 4-5 years in marcom.
• Experience managing teams is required.
• Familiarity with media planning and digital marketing.
• Fluent in English and Bahasa.

Responsibilities

• Develop and implement marketing strategies.
• Oversee offline marketing campaigns and events.
• Lead e-commerce marketing initiatives.
• Utilize digital channels for audience engagement.
• Monitor marketing performance and analyze data.

Skills

Team management

Digital marketing

Content creation

Media planning

Public speaking

Tools

Social media platforms

Market research tools

Job description

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth for our baby kids' fashion brands.
• Oversee the planning and execution of offline marketing campaigns, events, and promotions to create a strong brand presence in the market.
• Lead and manage e-commerce marketing initiatives, including website / MP marketing optimization, online advertising, and customer acquisition strategies.
• Utilize digital marketing channels to reach and engage our target audience, including social media, email marketing, and content creation.
• Implement CRM strategies to build and maintain lasting customer relationships, ensuring high customer retention rates.
• Stay updated on the latest marketing trends and tools, including AI-based marketing solutions, and adapt them for the benefit of our brands.
• Monitor marketing performance, track KPIs, and analyze data to make data-driven decisions and optimizations.
• Collaborate with cross-functional teams, including merchandising and sales, to align marketing efforts with overall business goals.

Minimum Requirements

• Minimum 8-10 years of working experience of which the last 4-5 years should be marcom experience activating both the offline and online spaces.
• Team management experience is a must.
• Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
• Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
• Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
• Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
• Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
• Fluent in English and Bahasa with good public speaking/presentation skills

Additional Requirements (Where Available)

• Previous merchandising or retail operations experience is a definite positive
• Experience working with external agencies particularly creative, market research agencies
• Evidence of expanding footprint of the brands beyond offline and online footprint through partnerships