Marketing Manager

PT. NCS CONSULTANT INDONESIA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading restaurant chain in Jakarta is seeking a marketing manager to handle overall market promotion, user operations, and manage social media platforms. The ideal candidate should have a Bachelor’s degree and at least 5 years of experience in F&B marketing. Responsibilities include planning events, executing marketing campaigns, and optimizing CRM systems. This role demands strong project management skills and familiarity with Indonesian online catering platforms.

Qualifications

• Minimum 5 years of experience in F&B restaurant chain marketing.
• Experience with user operation and CRM systems.
• Managerial experience with strong execution skills.

Responsibilities

• Oversee marketing for the SURA Stylish BBQ restaurant chain.
• Manage user operation and CRM systems.
• Plan offline marketing activities in malls.

Skills

User operation

CRM management

Social media management

Project management

Market analysis

Marketing campaigns

Education

Bachelor Degree

Job description

Overview

Industry: F&B (BBQ Restaurant)

Location: Lippo Mall Puri, West Jakarta

Responsibilities

• Responsible for SURA Stylish BBQ restaurant chain in Indonesia's overall market promotion and brand dissemination;
• Responsible for user operation and CRM management system construction and implementation, including WhatsApp, mailbox and other user management and touch, improve the repeat purchase rate and user activity;
• Responsible for the operation and communication of social media platforms, including TikTok, Instagram, WhatsApp, planning and execution of content and marketing campaigns;
• Plan and execute daily offline marketing activities of restaurant chains in the mall, such as themed events, holiday promotions, joint ventures, etc.
• Responsible for the restaurant in Indonesia mainstream online catering platform (such as GoFood, GrabFood, Qpan, etc.) live planning, on-line and effect follow-up;
• Continuous exploitation of local hot events, festivals and social trends in Indonesia, and marketing planning in combination with brand characteristics;
• Manage market-related personnel or outsource resources to advance project execution and be accountable for results;
• Regularly conduct market activity review and data analysis to continuously optimize marketing programmes.

Job Requirements

• Minimum Bachelor Degree any major and has 5 years working experience in F & B restaurant chain or restaurant chain marketing and operation;
• Experience in user operation and CRM, familiar with WA user management, community or precision touch;
• Manager level, with managerial and project management experience, and strong execution;
• Familiar with social media platforms, especially TikTok and Instagram;
• Have practical experience in implementing offline marketing activities of restaurant chains in malls;
• Familiarize yourself with marketing techniques for local online catering platforms in Indonesia;
• Has a strong learning ability, is sensitive to market hotspots and is good at planning marketing activities.