Marketing Manager

PT. PANDU NARADIPTA DANENDRA; Jakarta Utara; On-site; IDR 845.165.000 - 1.183.232.000; Full time

Job summary

An Indonesian industrial ice-making company is seeking a Head of Marketing to lead their marketing efforts. The successful candidate will develop strategies for brand awareness, manage both online and offline marketing channels, and oversee marketing data analysis to optimize strategies. Strong experience in digital advertising, lead generation, and brand change is essential. This role offers the opportunity to work with cross-functional teams to ensure the alignment of marketing initiatives with business goals.

Qualifications

• Strong knowledge of digital advertising, online marketing, and social media ecosystems.
• Experience handling brand change / rebranding is a strong advantage.
• Proven experience managing both online and offline marketing strategies.
• Good understanding of marketing funnels, brand building, and lead generation.
• Strong leadership skills with experience managing internal teams and external vendors.
• Creative, data-driven, and able to execute marketing strategies independently.

Responsibilities

• Lead the marketing team and oversee all marketing activities across online and offline channels.
• Develop and execute strategies to increase brand awareness and support the company’s brand transformation initiative.
• Drive lead generation efforts through digital marketing, social media, advertising, SEO/SEM, content, and other marketing funnels.
• Manage offline marketing activities including exhibitions, pop-up booths, events, and collaborations.
• Ensure strong and consistent brand presence across all customer touchpoints.
• Oversee marketing data analysis to support decision-making and strategy optimization.
• Work closely with design, data, vendors, and cross-functional teams to align marketing initiatives with business goals.
• Monitor marketing KPIs such as leads, engagement metrics, and campaign effectiveness.

Skills

Digital advertising

Online marketing

Social media ecosystems

Brand change/rebranding

Marketing funnels

Lead generation

Strong leadership

Job description

PT Pandu Naradipta Danendra - DAXTRO is an Indonesian industrial ice-making system company with over 35 years of industry experience. As one of the first in Indonesia to offer complete ice‑making solutions, the company provides high‑quality machines and end‑to‑end support, from production to daily operations.

Indonesian-owned, with Full‑scale manufacturing facilities based in China, enabling high efficiency, competitive pricing, and quality consistency at international standards.

DAXTRO Ice serves various industries such as fisheries, F&B, poultry and meat processing, government sectors, and any business that requires large‑capacity ice machines.

The company operates in several key locations:

Jakarta

China - Factory

Key Responsibilities

Lead the marketing team and oversee all marketing activities across online and offline channels.

Develop and execute strategies to increase brand awareness and support the company’s ongoing brand change/brand transformation initiative.

Drive lead generation efforts through digital marketing, social media, advertising, SEO/SEM, content, and other marketing funnels.

Manage offline marketing activities including exhibitions, pop‑up booths, events, and collaborations.

Ensure strong and consistent brand presence across all customer touchpoints.

Oversee marketing data analysis to support decision‑making and strategy optimization.

Work closely with design, data, vendors, and cross‑functional teams to align marketing initiatives with business goals.

Monitor marketing KPIs such as leads, engagement metrics, and campaign effectiveness

Requirements

Strong knowledge of digital advertising, online marketing, and social media ecosystems.

Experience handling brand change / rebranding is a strong advantage.

Proven experience managing both online and offline marketing strategies.

Good understanding of marketing funnels, brand building, and lead generation.

Strong leadership skills with experience managing internal teams and external vendors.

Creative, data‑driven, and able to execute marketing strategies independently.

How many years' experience do you have as a Head of Marketing?