Marketing Manager

AiChat; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading AI technology company in Jakarta Utara seeks a Marketing Manager to drive marketing efforts across digital channels, events, and branding. The ideal candidate will have over 5 years of B2B SaaS marketing experience and a proven ability to generate demand and optimize marketing strategies. Responsibilities include managing campaigns, leading team collaborations, and ensuring brand consistency. The position offers a chance to influence market positioning in the conversational AI space.

Qualifications

• 5+ years of experience in B2B SaaS marketing, ideally within AI or automation.
• Proven track record in driving demand generation and pipeline growth.
• Strong understanding of digital marketing tools and analytics.

Responsibilities

• Develop and execute a comprehensive marketing plan aligned with business goals.
• Lead campaigns across various digital channels and optimize spend.
• Monitor performance data to refine targeting and messaging strategies.

Skills

B2B SaaS marketing experience

Demand generation

Digital marketing tools knowledge

Communication skills

Analytical mindset

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

The Marketing Manager will own the planning, execution, and optimization of our marketing strategy across digital channels, events, and brand initiatives. This role requires a balance of strategic thinking and hands-on execution. You’ll collaborate closely with Product, Sales, and Customer Success teams to drive awareness, generate qualified leads, and position us as a leader in the conversational AI space.

Key Responsibilities

• Develop and execute a comprehensive marketing plan aligned with business goals.
• Define and track key marketing KPIs (pipeline growth, CAC, ROI, etc.).
• Manage marketing budgets and optimize spend for maximum impact.

Demand Generation & Growth

• Lead campaigns across paid media, SEO, email, social, and content marketing.
• Partner with Sales to build and optimize lead generation funnels.

Content & Brand

• Oversee content strategy (blogs, whitepapers, case studies, webinars, thought leadership).
• Collaborate with Product Marketing to create messaging that resonates with target audiences.
• Ensure brand consistency across all marketing touchpoints.
• Design marketing assets including social media graphics, ad creatives, presentations, infographics, and event collateral.
• Edit short-form videos for social media, product explainers, and event promotions.

Product & Market Positioning

• Translate technical AI/ML features into customer-focused value propositions.
• Conduct market research, track competitor activity, and identify differentiation opportunities.
• Support product launches with go-to-market (GTM) campaigns.

Community & Events

• Build brand visibility through industry events, webinars, and conferences.
• Foster a strong online community of users, advocates, and partners.

Analytics & Optimization

• Monitor performance data to improve campaign effectiveness.
• Use analytics to refine targeting, messaging, and conversion strategies.

Qualifications

• 5+ years of B2B SaaS marketing experience, preferably in AI, automation, or enterprise software.
• Proven track record in demand generation and pipeline growth.
• Strong understanding of digital marketing tools (HubSpot, Marketo, Salesforce, Google Analytics, etc.).
• Excellent communication, storytelling, and copywriting skills.
• Experience collaborating with Sales, Product, and Customer Success teams.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Bonus: Experience with conversational AI, CX, or chatbot technologies.