Marketing Communications Consultant

BP Consulting Group (BrandPartner) - Strategic Business Consultant; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consulting firm in Surabaya is seeking a Strategic Business Consultant to enhance marketing processes, analyze marketing data for insights, and manage client relationships. The ideal candidate will possess a bachelor’s degree in Marketing or related field, proven consulting experience, and strong project management skills. This role emphasizes data-driven decision-making and collaboration with clients to achieve marketing goals.

Qualifications

• Proven experience as a marketing consultant or similar role.
• Strong analytical capabilities to assess marketing data.
• Excellent project management skills to oversee marketing initiatives.

Responsibilities

• Develop and refine marketing processes.
• Conduct analysis of marketing data for insights.
• Track and evaluate the success of marketing initiatives.

Skills

Marketing operations

Data analysis

Project management

Client management

Education

Bachelor’s degree in Marketing or related field

Master’s degree (MBA) or marketing certifications

Tools

CRM systems

Marketing automation platforms

Job description

Responsibilities

• Develop and refine marketing processes to enhance campaign efficiency and effectiveness, ensuring alignment with overall business objectives.
• Conduct thorough analysis of marketing data to generate insights and support data-driven decision-making, providing actionable recommendations for improvement.
• Track and evaluate the success of marketing initiatives, using metrics and KPIs to recommend adjustments and ensure the achievement of marketing goals.
• Optimize the allocation and utilization of marketing resources, including budget, personnel, and technology, to maximize return on investment.
• Maintain and strengthen relationships with clients and internal teams, ensuring alignment with marketing goals and fostering collaboration for successful project outcomes.

Requirements

• A bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A master’s degree (e.g., MBA) or certifications in marketing analytics, project management, or specific marketing technologies (e.g., CRM systems, marketing automation platforms) may be advantageous.
• Proven experience as a marketing consultant or in a similar role, with a focus on marketing operations, campaign management, or process optimization.
• Experience across multiple industries or sectors, demonstrating adaptability and broad understanding of marketing challenges and solutions.
• Familiarity with various marketing technologies and tools used for campaign execution, reporting, and analytics.
• Strong analytical capabilities to assess marketing data, identify trends, and develop actionable insights for optimizing marketing operations and performance.
• Excellent project management skills to oversee and implement marketing initiatives, ensuring they are delivered on time, within budget, and meet client expectations.
• Ability to align marketing operations with overall business objectives and provide strategic guidance to clients on optimizing their marketing processes.
• Outstanding verbal and written communication skills to effectively interact with clients, understand their needs, present findings and recommendations, and build strong client relationships.
• Strong problem-solving abilities to identify marketing challenges, analyze root causes, and develop innovative solutions tailored to client needs.
• Comprehensive understanding of digital marketing channels (e.g., SEO, SEM, social media, email marketing) and how they integrate into broader marketing strategies.
• Experience in managing organizational change related to marketing operations, including implementing new processes, technologies, or strategies.
• Ability to work collaboratively with cross-functional teams, including marketing specialists, data analysts, IT professionals, and senior management.
• Deep knowledge of industry-specific marketing trends, challenges, and best practices, enabling the consultant to provide informed recommendations and insights.
• Strong client management skills to understand client objectives, manage expectations, and deliver solutions that meet or exceed client goals.
• Flexibility to adapt to different client environments, industries, and project scopes, demonstrating versatility in approach and solution delivery.
• Adherence to ethical standards and confidentiality agreements when handling sensitive client information and data.
• Commitment to ongoing professional development, staying updated with industry trends, new marketing technologies, and best practices in marketing operations consulting.