Manager Marketing Strategy

PT Lotte Shopping Indonesia; Jakarta Timur; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading retail company in Indonesia is seeking a Manager Marketing Strategy to develop and coordinate strategic work plans focusing on customer relationship management. Responsibilities include driving CRM initiatives, managing partnerships, and executing campaigns. The ideal candidate should have over 5 years of marketing experience and strong project management skills. This role offers an exciting opportunity to enhance customer engagement and drive sales growth in a dynamic environment.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 5+ years in marketing or CRM, with managerial experience.
• Strong understanding of customer lifecycle and loyalty programs.

Responsibilities

• Develop and manage strategic partnerships.
• Drive CRM initiatives to enhance customer engagement.
• Plan and execute campaigns based on customer data.
• Monitor customer insights and partner performance.

Skills

Strategic partnership development

Customer relationship management (CRM)

Project management

Data-driven marketing

Negotiation skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

As the Manager Marketing Strategy at PT Lotte Shopping Indonesia, you will be responsible for developing and coordinating strategic work plans focused on customer relationship management to support the achievement of daily and periodic sales and profitability targets. Lead the planning and execution of strategic partnerships and promotional activities, including the implementation of promotional events, approval of proposals, and supervision of proposal and budget preparation. You will oversee the performance evaluation process, ensuring alignment with company policies and performance standards.

Responsibilities

• Develop and manage strategic partnerships to boost traffic, sales, and brand presence.
• Drive CRM initiatives to increase customer engagement, retention, and loyalty program performance.
• Plan and execute targeted campaigns based on customer data and segmentation.
• Monitor and analyze customer insights, sales impact, and partner performance.
• Collaborate with merchandising, operations, and digital teams to align retail strategies.
• Lead and guide the team to achieve partnership and CRM objectives.
• Manage budgets, timelines, and resources effectively.

Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is a plus).
• 5 years of experience in marketing, partnerships, or CRM, with at least 2–3 years in a managerial role, preferably within the Retail or FMCG industry.
• Understanding of customer lifecycle, segmentation, loyalty programs, and data-driven marketing.
• Ability to negotiate and manage partnerships with external stakeholders.
• Proven track record in managing customer relationship management (CRM) programs and strategic partnerships.
• Strong project management skills with the ability to coordinate multiple stakeholders and manage complex logistics.
• Proficient in event technology and digital platforms to enhance event experiences.

Retail & Consumer Products More than 10,000 employees

PT Lotte Shopping Indonesia and PT Lotte Mart Indonesia are subsidiary companies of Lotte Group, one of the Top Five biggest groups with diverse businesses in Korea and one of the leading multinational retail companies in Indonesia. Currently, we have 48 stores across Indonesia and still counting.

VISION

Lifetime Value Creator
Our Resolution for the Next 50 Years

MISSION

We enrich people’s lives by providing superior products and services that our customers love and trust.