KOL Business Development

PT Lets Cosmetic Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading cosmetics company in Indonesia seeks a dedicated professional to build and maintain strategic partnerships with beauty creators. Responsibilities include identifying and recruiting influencers, managing business negotiations, and optimizing collaboration strategies. The role requires a Bachelor's degree and 2+ years of relevant experience in the beauty or FMCG industries, along with strong negotiation and communication skills.

Qualifications

• 2+ years of experience in business development or partnership management.
• Experience in cosmetics, skincare, FMCG, or pharmaceutical industries.
• Strong understanding of Indonesian advertising regulations.

Responsibilities

• Identify and recruit beauty creators on Indonesian platforms.
• Lead negotiations with KOLs, MCNs, and agencies.
• Manage KOL partnership budget and performance tracking.
• Provide insights and recommendations on the influencer ecosystem.

Skills

Negotiation skills

Cross-cultural communication

Relationship management

Fluent in English

Knowledge of KOLs and influencers

Education

Bachelor's degree in Business, Marketing, or related field

Job description

To build and maintain a strategic portfolio of KOLs, KOCs, and creators in the Indonesian market. You will be responsible for identifying and establishing local partnerships that effectively reach target audiences, amplify brand messaging, and deliver direct commercial results.

Key Responsibilities

• Proactively identify, evaluate, and recruit beauty creators across all tiers on Indonesian platforms who align with our brand identity.
• Lead end-to-end business negotiations with Indonesian KOLs, MCNs, and agencies, covering outreach, contracting, and performance management.
• Establish and maintain long‑term, solid partnerships with top Indonesian beauty creators and their teams.
• Develop tiered and customized KOL collaboration strategies tailored to the characteristics of the Indonesian market.
• Efficiently manage the KOL partnership budget, ensuring ROI and clear performance tracking.
• Serve as the internal expert on the Indonesian beauty influencer ecosystem, providing market insights and strategic recommendations.

Requirements

• Bachelor's degree or higher in Business, Marketing, or a related field.
• Fluent in English, both written and spoken (Mandarin will be advantage).
• 2+ years of experience in business development, partnership management, or KOL procurement, with at least 2 years focused on the cosmetics, skincare, FMCG, or pharmaceutical industries.
• Extensive, existing network within the Indonesian beauty KOL, MCN, and agency ecosystem.
• Strong commercial negotiation skills, cross‑cultural communication, and relationship management abilities.
• Having experience working at a local Indonesian beauty MCN, agency, or competing brand will be priority.
• Deep understanding of Indonesian advertising regulations and compliance requirements related to influencer marketing.

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