Junior Performance Marketer -Meta Focused

My Free Course; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

An educational platform seeks a Junior Performance Marketer to drive Meta advertising campaigns. The role requires proficiency in technical setup and data analysis. You will learn under mentorship while executing campaigns independently. Ideal candidates will have hands-on experience with Meta ads, analytical skills, and the ability to work in a remote team. This position offers professional growth opportunities and the potential for a mid-level role in the future.

Benefits

Direct mentorship from senior team

Exposure to UK marketing practices

Flexible work hours

Qualifications

• Must have hands-on experience setting up Meta Pixel and Conversion API.
• Comfortable with building and optimizing Meta advertising campaigns.
• Ability to analyze and interpret data for effective marketing strategies.

Responsibilities

• Run Meta advertising campaigns independently.
• Set up tracking and monitor campaign performance.
• Collaborate with the creative team and provide campaign insights.

Skills

Meta Pixel setup

Google Ads knowledge

Analytical skills

Tracking implementation

Proficient in English

Data-driven decision making

A/B testing

Tools

Google Tag Manager

Meta Ads Manager

Looker Studio

GA4

Job description

Junior Performance Marketer - Meta Focused

Contract: 3-Month Fixed Term (with potential to renew based on performance)

Salary: IDR 10,000,000 - IDR 14,000,000 per month

Location: Fully Remote - Asia

Hours: Monday–Friday 8am - 4pm BST/GMT

Who We Are

My Free Course is an education platform that connects adult learners with government-funded qualifications. We link applicants to accredited educational institutions and colleges.

Our mission is simple but powerful: education should be free, accessible, and life-changing. We help 19+ adults gain professionally recognised qualifications. We are a small, fast-growing company.

About the Role

Our marketing team is looking for a driven, skilled Junior Performance Marketer. This person will run Meta advertising campaigns on their own. They will also learn from more experienced team members. This is a hands-on role, not about account management or project coordination. You will set up, launch, optimise, and report on Meta advertising campaigns. You will also support Google Ads and possibly TikTok Ads as we grow.

Important: Independence with Support

You must be technically capable – able to set up tracking, build campaigns, and execute without hand-holding. But you'll have significant guidance: daily support (first 90 days), regular reviews, and weekly mentorship.

You ride the bike. We coach you to ride faster. High standards, high support.

What You Will Do (Day‑to‑Day)

Campaign Setup & Execution (60% of your time)

• Set up Meta Pixel and Conversion API for accurate tracking across our enrolment funnel
• Configure GA4 events via Google Tag Manager to track landing page visits, application starts, eligibility checks and enrolment completions
• Build campaign structures, ad sets and audiences in Meta Ads Manager
• Brief our creative team on ad concepts and set up ads with proper specifications
• Launch campaigns and monitor during the learning phase
• Test and validate tracking using Meta Events Manager, Pixel Helper and GA4 DebugView before launch

Optimisation & Analysis (30% of your time)

• Monitor daily CPL, CTR, CPC, frequency and conversion rates
• Make data‑driven optimisation decisions: budget reallocation, audience adjustments, creative refreshes and bid strategy changes
• A/B test audiences, creatives and messaging to improve performance
• Diagnose and fix tracking issues when conversion numbers aren't aligned across platforms
• Build and maintain Looker Studio dashboards for campaign performance reporting
• Report weekly to team manager with insights and recommendations

Strategy & Collaboration (10% of your time)

• Participate in campaign planning sessions
• Research UK target audiences and provide insights for campaign targeting and messaging
• Present monthly campaign results and strategy recommendations to the marketing manager
• Collaborate with the wider team to ensure campaigns are set up for success

What We Need You to Have (Non‑Negotiable)

Technical Execution Capability - THIS IS CRITICAL

You must be able to independently handle technical campaign setup. If you have always let developers handle technical work or depended on others for tracking, this role is not for you.

Specifically, you must have hands‑on experience with:

• Setting up Meta Pixel (base code installation, event configuration, custom conversions)
• Implementing Conversion API (CAPI) for server‑side tracking
• Configuring GA4 conversion events via Google Tag Manager
• Setting up UTM parameters and tracking campaign attribution
• Troubleshooting when tracking breaks or conversion numbers don't match

You will be asked to walk through technical setup processes in your interview. We need to verify you can actually do this work, not just describe it conceptually.

Meta Ads Expertise

• 2+ years of hands‑on experience personally building and optimising Meta advertising campaigns
• Deep understanding of campaign objectives, audience targeting, creative best practices, and Meta's auction system
• Experience with both prospecting (cold audience) and retargeting campaigns
• Proven ability to optimise for Cost Per Lead (CPL) or Cost Per Acquisition (CPA)
• Understanding of Meta's learning phase, frequency management, and ad fatigue

Analytical Mindset

• Comfortable working with data: calculating CPL, CTR, conversion rates, and ROI
• Experience using Google Analytics (GA4) and Looker Studio (or similar reporting tools)
• Ability to diagnose performance issues and develop hypotheses for testing
• Understanding of attribution challenges across multiple platforms
• Professional working proficiency in English (written and spoken)
• You will be working in a UK company, targeting UK audiences, and presenting to native English speakers
• You will need to write campaign strategies, analyse UK consumer behaviour, and communicate clearly via Google Chat and video calls

What Would Make You Stand Out

• Experience with UK market campaigns or other English‑speaking markets (Australia, US, Canada)
• Understanding of UK working‑class demographics and adult education sector
• Experience in lead generation campaigns (vs. e‑commerce/direct response)
• Knowledge of Google Ads (Search, Display, or YouTube)
• Familiarity with education sector marketing or high‑consideration purchases
• Previous experience working remotely in distributed teams across time zones

What We are Looking For in a Person

Learning Agility Over Experience

We would rather hire someone with 2‑3 years of solid, hands‑on experience who's hungry to learn than someone with 5 years who's set in their ways. You will be working with experienced colleagues — we need someone who is coachable, curious, and eager to level up their skills.

You will be working remotely. We need someone who:

• Shows up on time (UK hours: 8 AM‑4 PM UK time)
• Communicates proactively when blockers arise
• Takes ownership of campaign performance (good and bad)
• Documents processes and shares knowledge with the team

Problem‑Solving Over Perfection

• Stays calm under pressure
• Troubleshoots systematically
• Asks for help when needed (but tries to solve it first)
• Learns from failures

What You will Get from Us

Professional Development

• Direct mentorship from the senior team
• Exposure to UK marketing practices and education sector dynamics
• Opportunity to grow into a mid‑level Performance Marketer role within 18‑24 months based on performance
• Fully remote – work from home
• Regular team collaboration
• Occasional team in‑person meet‑ups

Growth Trajectory

• This is a newly formed marketing team in a fast-growing company. If you perform well:
• 12‑month review: Potential promotion to Performance Marketer (mid‑level) with salary increase
• 18‑24 months: Potential to specialise (Meta expert, attribution specialist) or take on additional channels (Google Ads lead, TikTok Ads)
• 24+ months: Opportunity to mentor junior hires as the team expands

Salary & Benefits

• Starting salary based on experience and interview performance
• 90‑day probation period with clear performance milestones
• Salary review twice yearly

Application Process

What Happens After You Apply

You will be required to complete the following:

• Provide your CV/Resume (PDF format)
• Upload a 2‑3 minute video introduction answering:
  • Why do you want to work in the education sector specifically?
  • Describe a campaign that failed. What went wrong and what did you learn?
  • Why does working with a UK company on UK audiences interest you?
• Within 3 days: aim to review your CV and video. If you're a potential fit, we will send the TestGorilla assessment link.

Step 2: Complete Skills Assessment

• If your CV and video meet our requirements, we will send you a TestGorilla assessment covering:
  • Meta, PPC Advertising, Google Ads, Technical SEO, TikTok and English proficiency.
• If you pass the assessment (minimum 80% overall, 80%+ on Meta Ads), we will schedule your technical interview.
• Within 2 weeks: Strong interview candidates will be invited to prepare and present to the CEO.
• Within 3 weeks: Final hiring decision made and offer extended.
• We are aiming to have someone in place by Mid‑January 2026.

Submission Instructions

• Subject Line: Junior Performance Marketer Application - [Your Name]
• Email Body:
  • Brief introduction (2‑3 sentences)
  • Link to your video (upload to Google Drive, YouTube unlisted, or Loom)
  • Attach your CV as PDF
• Technical Requirements Screenshot:
  • Upload screenshot of internet speed (use https://www.speedtest.net/)
  • Upload screenshot of laptop/PC specifications
• We will respond to all applications within 3 working days.
• We're excited to meet candidates who are:
  • Technically capable (can actually set up and execute campaigns independently)
  • Strategically curious (want to understand the "why" behind the "what")
  • Hungry to learn (eager to level up their skills with experienced mentors)

Additional Candidate Questions

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Performance Marketer?
• How many years' experience do you have in digital marketing?
• Do you have experience with multi‑variate and A/B testing methodologies?
• Which of the following online advertising methods do you have experience with?
• Which of the following web analytics tools are you experienced with?
• SEO & SEM Specialist