Head of Marketing Communication

PT Trinity Optima Production (Trinity Entertainment Group); Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading music production company in Jakarta is seeking an experienced marketing professional to develop and execute campaigns for music releases. The ideal candidate will have over 5 years of experience in entertainment marketing and a strong background in social media strategies. This role involves collaboration with artists and media partners to maximize brand presence and drive audience engagement.

Qualifications

• Minimum 5 years of experience in marketing, preferably in music or entertainment.
• Proven experience in multi-platform marketing strategies.
• Experience in social media campaigns, especially TikTok and Instagram.

Responsibilities

• Develop and execute marketing campaigns for music releases.
• Lead creative strategy and campaign planning.
• Collaborate with artists and media partners.

Skills

Marketing experience in music or entertainment

Analytical thinking

Multi-platform marketing strategies

Social media campaign experience

Creative storytelling

Job description

Responsibilities

• Develop and execute marketing campaigns for song releases, ensuring strong media presence across radio, TV, online platforms, and social media.
• Lead the creative strategy and campaign planning to drive engagement and maximize reach.
• Collaborate with artists, media partners, and influencers to amplify brand presence and launch successful music releases.
• Analyze data to measure campaign performance and adjust strategies for continuous optimization.
• Stay ahead of digital trends and media innovations across platforms like TikTok, Instagram, YouTube, and more.

Requirements

• Minimum 5 years of experience in marketing, preferably in the music, entertainment, media, or digital marketing industry.
• Analytical thinker with a data‑driven approach to planning and execution.
• Proven experience in multi‑platform marketing strategies, with the ability to think across various media.
• Preferably with a background in digital marketing agencies managing campaigns across multiple channels.
• Experience in social media campaigns, especially on TikTok, Instagram, YouTube, and other digital platforms.
• Passionate about music and creative storytelling to engage audiences.

Company Overview

Broadcast Media, Entertainment and Publishing 51-100 employees.

Trinity Optima Production is a music production company managing bottom‑up music production from scouting to recording, producing, and marketing albums through both conventional and unconventional distribution outlets. The company hosts high‑profile Indonesian artists such as Ungu, Afgan, Sherina, Maudy Ayunda, Armand Maulana, and Naura Ayu, delivering live performances and large‑scale concerts across Indonesia, Singapore, and Malaysia. Trinity has produced award‑winning albums and organized major events like the Konsert Mega Bintang, demonstrating its leadership in the Indonesian music and event production industry.