EXHIBITION CREATIVE MANAGER

PT City Neonindo Indah Murni; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading creative agency in Indonesia is looking for a Creative Manager with 4-7 years of experience in brand activation and experiential marketing. The role involves developing creative concepts and ensuring successful project execution for exhibitions. Candidates should possess strong communication skills, problem-solving ability, and be fluent in English. This position offers a chance to work on diverse projects and deliver innovative experiences in the MICE industry.

Qualifications

• Minimum 4–7 years experience in brand activation or experiential marketing.
• Experience in MICE industry and tradeshow projects preferred.

Responsibilities

• Translate client brief into theme, storyline, and message architecture.
• Develop creative big idea aligned with brand objectives.
• Build concept documents and present proposals with clear storytelling.
• Ensure creative idea can be realistically executed onsite.

Skills

Creative concept development & brand storytelling

Strong understanding of exhibition fabrication

Materials & finishing

AV & digital technology

Electrical and MEP requirements

Safety & venue regulations

Strong communication and presentation ability

Sharp problem-solving & improvisation

Time and priority management

Fluent in English – verbal and written

Job description

Responsibilities

Translate client brief into theme, storyline, and message architecture.

Develop creative big idea aligned with brand objectives and target audience.

Define booth storytelling points, feature highlights, and engagement ideas.

Technical & Spatial Logic

Create zoning plan and circulation strategy based on booth size, traffic flow, and functional requirement.

Identify hero areas, demo zones, hospitality zones, meeting rooms, storage areas, and digital activation position.

Determine materials and finishing that suit the client’s brand + timeline + budget.

Understand venue regulations (e.g., height restrictions, fire regulations, loading timeline).

Execution Feasibility

Ensure the creative idea can be built onsite realistically.

Communicate technical logic (structure/material/MEP concerns) to designers and production team.

Suggest ready-to-find materials and fabrication methods to minimize risk and excessive cost.

Review 3D layout and detailing to ensure compliance with realistic execution.

Proposal & Client‑Facing

Build concept documents, mood boards, zoning maps, creative narrative, and feature rationales.

Present proposal in pitches with strong storytelling and clarity.

Revise and refine concept based on client feedback — while maintaining brand message and design integrity.

Internal Team Collaboration

• Work closely with: Production team (build ability & timeline)
• Graphics / digital team (interactive / media integration)
• Act as the creative decision maker during project development.
• Join coordination meetings to ensure concept stays intact until handover.

Qualifications

Experience in MICE Industry.

Minimum 4–7 years experience in:

• Brand activation / experiential marketing
• Conference & event concepts
• Pavilion / tradeshow projects (local + international preferred)

Hard Skills

• Creative concept development & brand storytelling
• Strong understanding of: Exhibition fabrication
• Materials & finishing
• AV & digital technology (LED, AR/VR optional)
• Electrical and MEP requirements
• Safety & venue regulations
• Able to interpret and revise 3D layout + working drawing + BOQ logic

Soft Skills

• Strong communication and presentation ability
• Sharp problem‑solving & improvisation
• Time and priority management during rush timelines
• Assertive but collaborative mindset
• Fluent in English – verbal and written

Essential Criteria

• Experience delivering concepts that were built in real exhibitions
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Creative Manager?
• How would you rate your English language skills?
• Which of the following languages are you fluent in?