E-Commerce Marketing Specialist (Section Head)

PT Lion Super Indo; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading retail company in Jakarta is seeking an E-Commerce Marketing Specialist to develop and execute marketing strategies for its online platform. The role requires expertise in digital marketing and a strong analytical mindset to enhance customer engagement and drive online sales. Candidates must have at least 4 years of experience in digital marketing, particularly in e-commerce, and be proficient with various marketing tools. This position is based at the Head Office in South Jakarta.

Qualifications

• 4+ years of experience in digital marketing with an emphasis on e-commerce.
• Proven experience managing digital marketing campaigns across multiple channels.
• Strong understanding of customer behavior and e-commerce trends.

Responsibilities

• Develop and execute marketing strategies for e-commerce platform.
• Work with E-Commerce Category Analyst on marketing alignment with product offerings.
• Enhance customer engagement and drive online sales.

Skills

Digital marketing

E-commerce strategies

Analytical skills

Project management

Education

Bachelor’s degree in Marketing or related field

MBA or advanced degree

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

This position is responsible for developing and executing comprehensive marketing strategies to drive traffic, increase conversion rates, and enhance customer engagement on the company’s e-commerce platform. This role requires a creative and analytical thinker with a strong understanding of digital marketing channels, e-commerce trends, and customer behavior. E-Commerce Marketing Specialist will work closely with E-Commerce Category Analyst to ensure that marketing campaigns align with product offerings and merchandising strategies, ultimately driving online sales and brand growth.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 4+ years of experience in digital marketing, with a focus on e-commerce
• Proven experience in managing digital marketing campaigns across multiple channels (SEM, email, social media, etc.).
• Strong analytical skills, with the ability to interpret data and drive data-driven decisions.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Experience with CRM systems.
• Excellent communication and project management skills.
• Creative mindset with a strong understanding of branding and content marketing.
• Experience in a similar role within the same industry (retail) will be preferred.
• Knowledge of UX/UI principles and how they relate to e-commerce marketing will be preferred.
• Familiarity with A/B testing tools and methods will be preferred.
• Understanding of customer segmentation and personalization strategies
• Willing to WFO from our Head Office in South Jakarta (Pancoran)