Digital Performance Marketing Manager

Cermati; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fintech startup in Indonesia is looking for a marketing professional to manage online marketing channels for promoting financial products. The ideal candidate will have a degree in Engineering, Computer Science, or Mathematics and possess strong data analysis skills, particularly in SQL and BI tools. Responsibilities include driving customer acquisition, conducting primary research on personal finance trends, and enhancing customer experiences on digital platforms. Join a dynamic team culture focused on innovation and collaboration.

Qualifications

• Graduate from a reputable university with a degree in Engineering, Computer Science, or Mathematics.
• Results-driven, independent thinker with superior numerical, financial, and technology skills.
• Experience in data analysis and reporting using SQL and BI tools is preferable.
• Eager to work in a creative and collaborative environment for iterative experiments.
• Willing to learn and utilize marketing technology to scale and optimize activities.
• Energized by developing social media, content, and performance marketing strategies.

Responsibilities

• Manage various online marketing channels to promote financial products.
• Acquire customers while maintaining a healthy customer acquisition cost.
• Conduct primary research to uncover unique trends in personal finance.
• Monitor and analyze the customer journey to improve user experience.
• Translate marketing data into business insights and decisions.

Skills

Data analysis skills

Marketing technology utilization

Creative thinking

Numerical skills

Financial understanding

Education

Degree in Engineering

Degree in Computer Science

Degree in Mathematics

Tools

SQL

Business Intelligence tools

Job description

Cermati is a financial technology (fintech) startup based in Indonesia. Cermati simplifies the process of finding and applying for financial product by bringing everything online so people can shop around for financial products online and can apply online without having to physically visit a bank.

Our team hailed from Silicon Valley Tech companies such as Google, Microsoft, LinkedIn and Sofi as well as Indonesian startups such as Doku, Touchten. We have graduates from well known universities such as Universitas Indonesia, ITB, Stanford, University of Washington, Cornell and many others. We are building a company with the same culture of openness, transparency, drive and meritocracy as Silicon Valley companies. Join us in our cause to build a world class fintech company in Indonesia.

Job Description

• Managing various online marketing channel to promote financial products to segmented audiences
• Acquire customers while maintaining a healthy CAC through various online marketing channel
• Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
• Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
• Translating marketing data into business insights and decisions

Qualifications

• Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
• A results driven, independent thinker with superior numerical, financial and technology skills
• Experienced on performing data analysis and reporting using SQL and BI tools is preferable
• Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
• Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
• Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy