Digital Marketing Assistant Manager - Grand Hyatt Jakarta

Grand Hyatt; Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A luxury hotel in Indonesia is seeking a Digital Marketing Manager to develop and implement strategies that achieve business goals. The successful candidate will lead online sales initiatives, manage paid media and performance marketing campaigns, monitor KPIs, and collaborate with various teams to align marketing efforts with promotions. Ideal applicants will possess a bachelor's degree in marketing or a related field and have 3–5 years of proven experience in digital marketing, particularly in the luxury hospitality sector. Strong expertise in SEO/SEM and proficiency in analytics tools is essential.

Qualifications

• 3–5 years’ experience in digital marketing, ideally in luxury hospitality.
• Proficiency in analytics and e-commerce tools.
• Experience in budget management and cost control.

Responsibilities

• Develop and implement digital marketing and e-commerce strategies.
• Lead online sales initiatives to increase direct bookings.
• Monitor KPIs and provide actionable insights.

Skills

Digital marketing strategy

SEO/SEM expertise

Content creation

Communication skills

Budget management

Education

Bachelor's degree in marketing, E-Commerce, or related field

Tools

Google Analytics

Meta Business Suite

Job description

Organization - Grand Hyatt Jakarta

Summary

• Develop and implement digital marketing, social media, and e-commerce strategies to achieve business goals.
• Lead online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Monitor KPIs, analyze performance data, and provide actionable insights and regular reports
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Collaborate with Marketing Communication and PR, Sales and F&B teams to align campaigns with promotions and key events.

Qualifications

• Bachelor’s degree in marketing, E-Commerce, Communications, or related field.
• 3–5 years’ proven experience in digital marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
• Excellent communication, copywriting, and visual storytelling skills.
• Experience in budget management and cost control.
• Creative, analytical, and results‑driven, with a passion for luxury hospitality.
• Experience in a business hotel location will be an added advantage