Overview
Lead the national Customer Experience (CX) strategy while managing customer data and insights to improve retention, strengthen brand trust, and support business growth.
Responsibilities
- Develop and direct national CX strategies aligned with company objectives.
- Oversee the implementation of CX programs (NPS, Google Reviews, Mystery Shopper, Activation Surveys, Loyalty Programs).
- Coordinate closely with the CX Coordinator (platform owner) to ensure effective execution.
- Serve as the liaison between HQ, regions, centers, and partners/licensors regarding CX policies and initiatives.
Insights & Analysis
- Collect and consolidate data from multiple CX sources (NPS, Google Reviews, QR Surveys, Mystery Shopper, FGDs, etc.).
- Analyze data to identify trends, root causes of churn, and opportunities for service improvement.
- Develop customer segmentation (Promoter, Passive, Detractor) to support retention and acquisition strategies.
- Prepare regular reports (weekly, monthly, quarterly) with actionable recommendations.
- Present insights through storytelling to management, partners, and stakeholders.
- Work with Marketing, Sales, and Operations teams to translate insights into action plans.
- Provide guidance and best practices on parental communication (WhatsApp, Direct Messaging, trust-building) to centers.
- Support rebranding programs and new center expansion with data-driven insights.
- Ensure SLA discipline and timely follow-up on all customer feedback.
Monitoring & Improvement
- Develop CX KPIs and dashboards at national and regional levels.
- Monitor execution in the field and ensure follow-up on priority issues.
- Recommend innovations based on customer insights and business needs.
Qualifications
- 3–5 years of experience in Customer Experience, Customer Insight, or Service Excellence.
- Proven ability to lead cross-functional teams and engage with stakeholders at all levels.
- Strong analytical skills with expertise in both quantitative and qualitative data.
- Proficiency in creating reports, dashboards, and management presentations.
- Excellent communication skills with the ability to turn insights into measurable action plans.
- Professional certifications in CX are an advantage, such as:
Certifications (advantageous)
- CX Specialist or CX Leader (CX University / CX Academy)
- Lean Six Sigma Yellow Belt (preferred), Green Belt, or higher
- BNSP Customer Experience Certification (Indonesia)