CRM Data Analytics Manager

PT Home Credit Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading financial services company in Jakarta Utara is looking for a senior analyst to solve complex analytical problems within CRM. The ideal candidate has a Bachelor's degree in a relevant field and at least 5 years of experience in senior analytical roles. Responsibilities include developing statistical models, conducting analyses to identify business opportunities, and providing actionable recommendations based on data insights. Strong proficiency in SQL and exceptional communication skills are required.

Qualifications

• Minimum of 5 years in a senior analytical role, preferably in CRM or marketing analytics.
• Advanced proficiency in SQL is essential.
• Solid grounding in statistics and predictive modeling techniques.

Responsibilities

• Develop and implement statistical models to drive retention and growth.
• Conduct ad-hoc analyses to identify trends across customer segments.
• Provide ongoing analysis of campaign effectiveness and ROI.

Skills

Analytical thinking

SQL proficiency

Statistical modeling

Communication skills

Results-oriented mindset

Education

Bachelor’s degree in Statistics, Economics, Mathematics, Data Science, or related field

Job description

Overview

This role is responsible for solving complex analytical problems within the CRM function by applying advanced statistical and modeling techniques. This role delivers data‑driven recommendations to inform management decisions across customer lifetime value, product configuration, campaign planning, telesales support, and other CRM‑related areas.

Responsibilities

• Develop and implement statistical models (e.g. CLV forecasting, churn prediction) to drive retention and growth
• Conduct ad‑hoc analyses to identify trends, opportunities, and risks across customer segments.
• Provide ongoing analysis of campaign effectiveness and ROI, recommending adjustments in real time.
• Help to define pricing strategies based on data‑driven insights
• Map and optimize customer journeys
• Translate complex analyses into clear, actionable recommendations for non‑technical stakeholders

Requirements

• Bachelor’s degree in Statistics, Economics, Mathematics, Data Science, or related field (Master’s is a plus)
• Minimum of 5 years in a senior analytical role, preferably within CRM, marketing analytics, or e-commerce.
• Advanced proficiency in SQL.
• Solid grounding in statistics and predictive modeling techniques (e.g. regression, clustering, time‑series).
• Strong analytical thinking with a focus on driving measurable business outcomes.
• Excellent communication skills: able to translate data insights into clear narratives.
• High‑stress tolerance and ability to manage multiple, shifting priorities under tight deadlines.
• Results‑oriented mindset with a commitment to continuous improvement.