Country Marketing Manager

IKEA Indonesia; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading home furnishing retailer in Indonesia is seeking a marketing manager to drive brand positioning and develop effective marketing strategies. The ideal candidate possesses strong analytical and communication skills, with experience in retail marketing. This role offers an opportunity to lead marketing initiatives infused with creativity and alignment with brand values.

Qualifications

• Experience in retail home furnishing will be an advantage.
• Deep knowledge in marketing and media landscape.
• Experience in strategic communication or marketing management.

Responsibilities

• Establish the IKEA Brand as a top choice in home furnishing.
• Drive positioning opportunities for visitation goals.
• Lead and implement marketing strategies effectively.

Skills

Marketing research

Brand management

Digital media

Strategic planning

Analytical thinking

Communication skills

Job description

"Make millions of people look forward to going home"

What you’ll be doing day to day:

Establish the IKEA Brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people.

Identify and drive the positioning opportunities in order to boost the visitation goals, which covered market intelligence, external communication, IKEA Family, web channel as well as local marketing and commercial PR.

Contribute as country management team by developing, leading and implementing marketing strategies in the most effective and efficient way.

Be in charge of the overall marketing communication in order to touch the many peoples’ hearts and minds by securing inspiration and creativity in all marketing communication solutions, align with IKEA Concept and IKEA Brand guideline and collaborate with media.

Responsible for marketing budget, measuring all marketing metrics, identifying cost efficiencies, monitoring and following up all marketing investments.

Demonstrate leadership by example in ways that express the IKEA values within and outside IKEA Operations.

We want you to be a person who:

Has an interest in home furnishing (experience in retail home furnishing will be an advantage).

Has deep knowledge in marketing research & intelligence, brand management, digital media, media landscape and creative process.

Has experience of working in a strategic communication, media and/or marketing management role.

Can generate strategic plans, demonstrated high analytical thinking and meticulous when monitoring budget.

Is confident and enjoys communicating with all stakeholders in English.

Has a proven track record in managing teams, influencing management teams and developing people.

IKEA is the world's largest home furnishing retailer, with a culture based on the spirit of togetherness, enthusiasm and fun. We are always looking for people who share our positive attitude and values.

We are an equal opportunities employer and welcome applications from all qualified candidates.